Apricot Systems-Canada
Apricot Systems
Total years of experience :15 years, 5 Months
Responsible for delivering the best online user experience, which makes my
role important for success and ensuring customer satisfaction & loyalty.
• Designing Graphic User Interface elements, like menus, tabs, forms, and widgets.
• Plan and implement new designs
• Optimize existing user interface designs
• Communicate with clients to understand their business goals and objectives
• Develop technical and business requirements and always strive to deliver intuitive and
user-centered solutions
• Combine creativity with an awareness of the design elements
• Create prototypes for new product ideas
• Test new ideas before implementing
• Conduct an ongoing user research
Focus
• Communicate with different departments to obtain the needed information for
developing new concepts.
• Study the competition and the new trends in the real estate market in order to come
up with new up-to-date ideas and concepts.
• Submit draft designs with different approaches to be studied Presenter for final approvals.
• Work with the communications team to develop press ads that reflect the company
image and strategy.
• Collaborate with the branding team to come up with ideas and design for the company
outdoor banners.
Achievements
• Developed Memaar Al Morshedy Corporate Identity.
• Took over the responsibility of designing and conceptualizing the sales materials of
new projects such as Degla Towers which was sold out in two weeks with total sales of
over 500 millions EGP.
• Played a lead role in launching Rayhanah Avenue which is one of the most premium projects.
• Led the designing team to come up with a unique theme for the company booth and
print materials at Cityscape 2014, Cityscape 2015 and Cityscape 2016 events.
• Created the design for outdoors campaigns for the company’s biggest projects such as
Degla Palms, Degla Towers, Rayhanah Avenue and Lakefront.
Photographing Jewellery for Botros Jewellery shops
Worked on a huge variety of tasks, including packaging design, books and magazines
layouts, corporate identity for big accounts such as Mori Sushi, Tamara and Al Siddiqi
Holding.
2011 - 2012 Plus Plus / Senior Graphic Designer
• Designed logos, packaging, advertising and sales materials that creatively and
consistently reflect the company's brand identity for Coca Cola Egypt.
Objective
I have over 10 years professional experience in advertising and print media.
Working with BTL agency which is responsible for creative marketing materials including; Corporate
Identity, Company Profile, Banners, Newsletters, Print ads, Create concepts, using computer software,
to communicate ideas that inspire, inform, or captivate consumers to develop the overall layout and
production design for advertisements.
Photographing food and products, interior design.
Mentored the conceptualization and implementation of design for websites solutions
that meet marketing strategies.
Mentored the conceptualization and implementation of design for websites solutions
that meet marketing strategies.