مها فرج

Developing marketing campaign strategies and explore local marketing opportunities with specific objectives based on in-depth local customer insights, consumer trends, market analysis, and global best practices.
- Creating a more digital-driven approach and integrate this mindset in all the marketing planning and executions.
- Presenting ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets
- Working in partnership with the agencies with a developed creative brief to meet
objectives for all marketing communications, including print, digital, and production
- Coordinating in development of trade promotions in collaborations with sales
management.
- Participating in overall product strategy, research and development requirements, and
analysis of market research.
- Seeking & enhancing product improvements to meet market needs.
- Conducting regular market visits to ensure proper implementation of the product
strategies /objectives.
- Translating brand elements into plans and go-to-market strategies.
- Measuring performance of all marketing campaigns and assess ROI and KPIs.
- Communicate with suppliers and seek to achieve a lowest price bid.

- Ensuring the implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin, and market share.
- Developing new product development plans and ensure successful new launches
- Assisting with the marketing budget preparation, budget control, savings, monthly
reporting of expenses vs. budget; Assist in tracking and updating the marketing budgets and actual expenditures on monthly basis to ensure they are in-line with the plan and with the finance department records.
- Conducting regular field visit to monitor and control the execution of the planned activities.
- Implementing public relations activities coordinated with management.
- Prepare & maintain social media monthly calendars cycle; final monthly plans
outline at least 7 days prior to every month, secure timely launch, performance
monitoring, mid-month meetings for corrective action
- Managing agencies & suppliers fairly; working on developing the relationship for
best outcomes; plan ahead, clear briefs, realistic deadlines.

- Managing multiple clients simultaneously in Qatar
- Help to develop and implement the agency’s strategy regarding marketing and
especially customer relationship management.
- Extract ongoing client briefs through emails and phone calls to help cross-selling
and up-selling steps and mutual understanding.
- Prepare and update the sales kit (co. profile, portfolio, pitching, ) with relevant team
members.
- Ensure agency promises are timely and effectively met by handling team capacities
and resources of all personally handled accounts.
- Handle monitoring, reports, insights, and feedback about client relationship and
agency performance (via documents & sessions) Help in the gathering, research, and
analysis processes for every account.
- Keep updated with digital trends, community mood, and key brand insight, by
studying more about Qatar’s culture.

- Developing the day-to-day client relationships and driving client’s business through innovative digital and integrated campaigns on their social media platforms.
- Optimize, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, YouTube & Instagram.
- Qualitative aspects: Sentiment reports, strengths, scope, passion and effects for the brand online.
- Reporting: weekly report on the online account performance and insights.
- Online branding: searching, identifying and improving all brand-related aspects in
social media.
- Attending briefing meetings