Marketing Manager
Al-Saady Trading Company
Total years of experience :10 years, 2 Months
• Direct, plan and coordinate marketing efforts including conceiving and developing innovative marketing programs and handling promotional activities to support the brand and marketing strategy.
• Create and implement online/offline marketing strategies, conduct research and utilize the most current strategies to increase the company revenue and position the brand in the marketplace.
• Lead development of creative brand strategies to advance the brand of a growing, high quality SBUs & their product including design and development of marketing strategies, email marketing, brand awareness campaign brief, marketing budget formulation, potential client lists, suppliers list, and content development for social media.
• Create and maintain various marketing files including marketing planning, budget, email marketing calendar, marketing financial projections, campaign brief, client/suppliers list, etc.
• Partner with creative team, develop creative briefs and guide the team to meet objectives of all advertising and public-facing communications, including print, digital and video assets.
• Designed the new company identity including logo along with business cards, logo variations and templates for presentations, letterheads, business proposals, invoices, etc.
• Liaise with advertising agencies to create the marketing material, oversee marketing material (flyers, catalogs, profiles, brochures).
• Analyze consumer behavior and accordingly adjust email & advertising campaigns.
• Build the company website in coordination with IT company.
• Prepare various types of presentations, including presentation for the Sport Authority, suppliers and customers.
• Presently working on Expo participation for the company with end-to-end responsibility such as space coordination, booth design, organizer communications, marketing material coordination, etc.
Owned, managed and ran my own make up brand
Owned, managed and ran my own cake shop
Owned, managed and ran my own cafe
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