Maha Noureldin

- Marketing Project Management.
- Communications Strategies.
- Design and implementation of Internal and External Communication plans.
- Corporate and Internal Communications Management.
- Digital Advertising Management, design, implementation and sales.
- Social Media Management and design.
- Exhibitions and Events project concepts and management.
- BTL Marketing Communications.

Managing and sharing with a team of 12 people to create, develop and deliver optimum marketing concepts and solutions.

Marketing & Communications Plans:

• External Marketing Plans
• Tailored BTL advertising solutions.
• External and Internal Marketing Communications plans.
• Implementation and production of all launch plans and concepts.
• Brand Identity creation and implementation.

Events

• Event theme and concepts.
• Event implementation and production.
• Event Management.
• Fairs and Exhibitions concepts and theme development.
• Fairs and Exhibitions Marketing Production and Management.
Advertising & Media
• Media tools design and production.
• Press and Media relations.
• Advertising and Media Printing and production of all kinds.
• External and Internal Branding creation and implementation.
• Web design and development.
• Giveaways and various branding items.
• Media Buying

Managing The Marketing Communications function for BASF Agricultural division in the Region Middle East & Nile Countries (14 countries), based in Cairo.

Direct brand management, PR, media relations, product launches, advertising, sales collateral and tradeshow marketing, production and launching of campaigns regionally and in the market's key countries.

Selected Accomplishments:

Developed and launched a detailed marketing communications strategy including brand and product campaigns while working closely with marketing and technical teams locally, regionally and globally.
•Prepared and managed the communications budget for 2011 and 2012.
•Organized and Lead more than 15 events throughout the middle east region, targeting various segments. (Events held in Dubai, Cairo, SharmElSheikh, Iran, Lebanon, KSA, Syria and Sudan).
•Conceptualization and production of more than 20 product brochures and corporate flyers since January 2011.
•Participated in 4 major agriculture exhibitions 2010-2012 (Egypt/Iran).
•Developed and communicated the key messages for BASF to the internal and external customers in the designated region.
•Optimized the resources allocation in the communication team. Ensuring that budgets, priorities and commitments are respected
•Built an internal / external networking with the key stakeholders / influencers in the core BASF segments.
•Managed and briefed Media and Advertising agencies as well as event organizers.

•Branding/Corporate Identity
•Manage Crisis Communications within BASF Egypt.
•Lead and manage Media Relations within BASF Egypt.
•Handle and Adapt corporate press releases for local communication purposes /own local press activities.
•Site/Community Relations.
•Execute Internal Communications.
•Keep Intranet up to date and local internet content and re launch if necessary.
•Determine CSR/Sponsoring/Donations policy and manage the budget.
•Corporate Advertising: Support business units with effective advertising; support roll-out and further development.
•Optimize Communications Services: Further enhance cooperation with communications “of other parts of the matrix”.
•Develop Internal Communications policy, organize events and ensure effective execution.
•Prepare internal information according to communications concept.
•Preparation and supervision local Intranet pages.
•Input (write articles) and cooperation with BASF internal European media.
•Manage and brief Media and Advertising agencies as well as event organizers

BASF-The World's Leading Chemical Company.
Supply Chain Manager, April 2010- May 2011

Manage the Supply Chain and Customer Service coordination within 5 countries in the ME Region within the Crop Protection Division inside BASF Ltd Egypt


• Placed and followed up on a total of 80 Orders during 11 months.
• Coordinated Regularly with 12 Customers in 5 Countries.
• Established Financial Monthly reports on the sales and invoiced orders.
• Managing and updating the order process from negotiation follow-up with sales till order conclusion and handling the all order placing and delivery process with the customers.

ETISALAT - Leading Telecommunication Network in The Middle East
Technical Support Advisor, April 2007- January 2008
Solve Customers' Technical inquiries relating to the various Etisalat services and products launched in the Egyptian Market.


• Was Part of the Launch Team of Etisalat Network in Egypt.
• Trained and Helped Junior Customer Service Technical Officers pre the launch and post the launch phases.

VODAFONE - World's Leading Mobile Network
International Technical Support Advisor, September 2006-March 2007
Act as a frontline interface with VF Australia customers

• facilitate and provide a Vodafone customer service standard whilst at all times striving for customer delight in line with Vodafone global service standards
• Resolving technical inquiries with regards to data and technical products and services.

NIKE -Egypt
Production Supervisor, April 2005-November 2005
Ensuring that the final product is in accordance with NIKE International standards and quality


• Preparing daily reports on the overall production's actual status, and a separate report for the evolution of each level in the process
• Preparation of production calendar for each season.
• A day to day follow up to the production process for each season, starting by the pick of the collection to the final delivery of the products from the factory.
• Reporting and Coordination with NIKE's European Headquarters for needed approvals, tests and inspections.

AFREXIM BANK, African Export Import Bank Cairo HQ
Administrative Assistant Admin & HR Department, February 2004-March 2005
Handling various HR, Administrative and Secretarial tasks.


• Managing and updating personnel files.
• Revising all Bank's Supplies' invoices for approval before payment by finance department
• Calculating and revising all medical expenses made by the Bank'staff.
• Preparing and following the printing and manufacturing of Bank's publications (Documentaries, end of year gifts etc)
• Following up of contracts with Bank's service providers (Security, cleaning, messengers, couriers, travel etc)

July 2001 & July 2002: AFREXIM BANK, assistance to the Head of Board Secretariat.
July 2000: SEB, TEFAL, representative office, Marketing Research.
OTHERS
Residence & Study Abroad: Minimum of 18 months in each of the below countries: USA, France & Ivory Coast.