Mahdi Hachana

Market Strategy: Lead the marketing and sales team on channel strategy and category tactics: positioning, pricing, packaging, and messaging. Drive Trade Marketing programs including establishing priorities, performance management and day-to-day management. Lead the tracking and reporting on all the main sales activities and marketing campaigns.
• Marketing Initiatives: Support the Sales director in developing marketing campaigns that promote our service offerings. Participate in the development and management of the marketing and sales budgets for all business areas of the company. Active management of Fontaine Santé’s digital presence and marketing image.
• Analytics: Lead the establishment of closed-loop analytics with sales to understand how our marketing activities turn into customers, and continually refine our process to convert customers. Use multi-platform market data sources to leverage key metrics and drive knowledge.
• Field Marketing: Initiate production of field sales promotions needs (sellsheets, visuals, printings, danglers, POS material, demonstrations, etc.).
• Events Management: Manage and organize trade show exhibits in Canada and USA (SIAL, IDDBA, Fancy Food, etc.).

Being the main analytics go-to person to several business partners operating in the food, Health &
Beauty and pharmaceutical industries:
- Create multiple integrated analysis, overviews and insights to answer clients’ business objectives
with measurable and actionable recommendations.
- Support marketing, sales and category management teams by leveraging consumer data and
providing valuable diagnosis and insights.
- Collaborate with internal and external partners in strategic marketing development.
- Build and present client presentations.
- Two « Simply Excellent » awards.