Marketing Consultant
Topmate
Total years of experience :2 years, 2 Months
- Developed and implemented tailored marketing solutions to enhance online presence and achieve marketing objectives.
- Achieved a 30% increase in client knowledge through personalized consultations on LinkedIn branding, Instagram branding, and social media strategy.
- Published engaging and informative content to resonate with the target audience, leveraging insights into media trends and the target audience's preferences.
- Took initiatives to monitor social media trends and conversations relevant to tech, ensuring content remained timely and relevant.
- Conducted regular reporting on social media performance, analyzing data to measure campaign effectiveness and identify areas for improvement.
- Scheduled and published regular social media posts, maintaining consistency and engagement with the target audience.
- Collaborated with clients to develop and promote content across various platforms, including events, initiatives, and partnerships.
- Equipped embassy staff with comprehensive digital marketing skills through a bespoke 7-day boot camp.
- Empowered participants to launch successful social media campaigns, leveraging insights into media trends and the target audience's preferences.
- Took initiatives to monitor social media trends and conversations ensuring content remained timely and relevant.
- Conducted regular reporting on social media performance, analyzing data to measure campaign effectiveness and identify areas for improvement.
- Key topics covered: social media strategy, audience targeting, content creation, scheduling & posting, Meta Ads, advanced social media techniques, crisis management, and data-driven campaign optimization.
- Scheduled and published regular social media posts, maintaining consistency and engagement with the target audience.
- Spearheaded strategic analysis of Meta and Google ad campaigns, leading to a 30, 000+ user acquisition and a 1.7 ROAS.
- Led a creative team in developing and executing impactful social media strategies (paid and organic) on Instagram and Facebook, leveraging insights into media trends and the target audience's preferences.
- Took initiatives to monitor social media trends and conversations relevant to tech, ensuring content remained timely and relevant.
- Developed a data-driven creative analysis report, identifying top-performing content for each campaign and optimizing future strategies for a further 15% improvement.
- Optimized online visibility for B2B businesses through organic campaigns on Facebook and Instagram, achieving double-digit increases of 40% increase in engagement within five months.
- Led a cross-functional team of over 20 members, fostering collaboration and driving project efficiency by 30%.
- Took initiatives to monitor social media trends and conversations relevant to Black professionals in tech, ensuring content remained timely and relevant.
- Scheduled and published regular social media posts, maintaining consistency and engagement with the target audience.