Maheen Lodhi

• Contributed to BankIslamis 2024 Saving Humanity from Riba campaign.
• Managed the soft launch of BankIslamis new mobile app across social media platforms.
• Contributed to the digital and on-ground communication for BankIslamis 500+ branches
milestone.
• Manage and curate social media content, in collaboration with digital partners, to
maintain and enhance brand visibility.
• Coordinate with digital and media agencies to support campaign execution.
• Supported key events, including the MoU signing with Karachi Kings and the Karachi
Eat Festival.
• Led PR coordination for BankIslamis Bike Rally 2023.
• Collaborated on the #TaranaDuaRakhna Independence Day campaign.

• Launched the #TimeToGoSolar awareness campaign.
• Initiated and executed Independence Day campaign across platforms.
• Handled daily social media management, including content planning and publishing.

• Managed social platforms for Pizza Hut, Burger King, PTCL, and others.
• Executed launch of Pizza Huts My Box campaign in Pakistan.
• Delivered festive campaigns for Eid, Mothers Day, and Valentines.
• Handled content calendars, internal coordination, and client servicing.