Maheen Waseem

• Serve as the primary designer and creative manager, simultaneously directing a team of junior staff while remaining hands-on in designing all core multimedia content and high-converting Social Ads.

• Develop and execute comprehensive marketing strategies and structured social media planners, aligning creative outputs with overarching business goals to drive brand awareness.

• Spearhead end-to-end content production, seamlessly blending high-quality graphic design with expert copywriting for diverse formats, ranging from informational campaigns to trend-driven memes.

• Drive organic growth and discoverability by leveraging rigorous social media trend research, competitive analysis, and advanced Instagram SEO techniques, building upon a proven 18%+ increase in accounts reached within a month.

• Analyse real-time performance metrics and audience insights to rapidly pivot strategies, optimise content calendars, and maximise community engagement across all digital platforms.

Spearheaded end-to-end Social Strategy and Content Planning, developing data-driven roadmaps to significantly enhance organic reach and community engagement.

Directed the production of high-engagement multimedia content and Social Ads Design.

Executed rigorous social media trends research and competitive analysis to identify viral opportunities, consistently delivering top-performing posts every month.

Optimised discoverability by implementing Instagram SEO keywords and strategic tagging, ensuring content aligns with platform algorithms for maximum visibility.

Analysed performance metrics and audience insights to pivot strategies in real-time, maximising organic growth and brand authority across diverse digital platforms.

• Created engaging multimedia content for social media campaigns to drive audience engagement.

• Developed and implemented comprehensive design guidelines for brand consistency across all digital platforms and marketing materials.

• Mentored junior designers to foster a culture of creativity and continuous improvement.

• Analysed social media performance metrics to optimise content, resulting in a measurable increase in audience engagement and a 25% rise in follower growth within six months.

• Directed and executed marketing campaigns that increased brand visibility and recognition, resulting in a 30% growth in social media engagement and a 15% increase in online order traffic.

• Led the conceptualisation and launch of a distinctive brand identity, successfully positioning the business for competitive market entry.

• Acquired new business opportunities by presenting compelling design concepts, leading to a 10% increase in new client acquisition.

• Cultivated strong client relationships and managed the creative process from concept to completion, ensuring timely delivery and stakeholder satisfaction.

• Collaborated with cross-functional teams to maintain brand consistency, leading to a 20% improvement in visual coherence across all company materials.

• Developed innovative design concepts to strengthen brand identity and increase brand awareness.

• Managed multiple projects concurrently, ensuring the timely delivery of high-quality work.