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Mahesh Iyer, Founder & Fractional CRO

Mahesh Iyer

Founder & Fractional CRO·Roarr Consulting Group

India

Master's degree, Economics

Work experience

Total years of experience: 25 years, 4 months

Founder & Fractional CRO

April 2023 - Present

Roarr Consulting Group

Hyderabad, India

April 2023 - Present

SaaS, Edtech, Fintech, Cybersecurity and IT Services Sales Operations & GTM.
Developed data-centric Go-to-market strategies, propelling companies to industry leadership in Fintech and Cybersecurity.
Streamlined operations for clients by deploying data-driven sales frameworks, driving 50% revenue growth within two quarters.
Strategically proved and managed P&L to drive profitability and ensure sustainable revenue growth.
Trained over 200 executives, connecting practical skills to measurable revenue objectives. Coached sales teams on negotiation techniques, cold calling strategies, and crafting effective sales pitches.
Crafted and deployed Sales and Marketing Playbooks for a $100M+ organization and a startup.
Revamped sales procedures by forming high-performance teams, boosting pipeline prospects by 60% within two months.

Company industry:
Business Consultancy Services
Job role:
Sales

AVP Sales & Solutions EMEA

July 2021 - April 2023

Highradius Technologies

London, United Kingdom

July 2021 - April 2023

Role and Impact:
• Orchestrated the EMEA mid-market division, synchronizing sales, marketing, and consultative elements as VP/GM for EMEA.
• Sculpted and deployed adaptive GTM plans, sales methodologies, and specialized solutions tailored to the mid-sized enterprise sector across Europe, the Middle East, and Africa.

Notable Achievements:
• Cultivated strategic regional alliances, amplifying collaborative ventures and shared growth.
• Mobilized a cross-functional team, cultivating a sales pipeline worth over $5M within six months and yielded 87 prospective deals.
• Expedited the sales cycle, with the lead Account Executive closing a deal in three months instead of the industry norm of 9-12 months.
• Steered targeted marketing campaigns, marking a prominent presence in pivotal industry events like Credit Expo & SSON in UK, Amsterdam, and Lisbon.

Company industry:
Software Development
Job role:
Sales

Chief Revenue Officer

March 2020 - July 2021

Oorwin labs Inc

Hyderabad, India

March 2020 - July 2021

Role and Impact:
• Spearheaded end-to-end Go-To-Market (GTM) initiatives encompassing Sales, Marketing, Customer
Success, Product Support, Strategic Alliances, and Revenue Operations.
Notable Achievements:
• Cultivated international partnerships, extending Oorwin's influence across EMEA, the Americas, and
Singapore.
• Orchestrated global sales teams across India, Singapore, and North America; innovated SaaS pricing
strategies that surged Monthly Recurring Revenue (MRR) by 85%.
• Masterminded compelling investment pitches that secured venture capital backing.
• Engineered an integrated revenue tech stack, boosting operational efficiency across multiple business
departments.
• Devised and executed sales strategies that skyrocketed revenue by 125%.

Company industry:
Software Development
Job role:
Sales

AVP Sales

December 2013 - March 2020

Monster.com

Hyderabad, India

December 2013 - March 2020

Role and Impact:
• Introduced cutting-edge BRR, ORR, and CRR sales methodologies; commanded 150+ sales teams, achieving a balanced 60% retention and 40% new customer acquisition rate.

Notable Achievements:
• Steered Monster's Core Products and Services to unparalleled performance levels.
• Revitalized branding and social media strategies, contributing to consistent regional growth and multiple performance awards despite degrowth in other regions.Implemented novel BRR, ORR, and CRR methodologies; supervised 150+ sales teams, achieving 60% retention and 40% acquisition.
• Despite other regions like India and the Middle East showing degrowth, this region has shown growth every year in the 8-year history of the Monster. As a result, this region won many awards for its outstanding performance and growth.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Information Technology

VP Business Development

May 2009 - December 2013

Polaris Financial Technology

Chennai, India

May 2009 - December 2013

Role and Impact:
• Revered recipient of the 2012 IMEA Chairman's Excellence Award for the monumental BPO Division
turnaround.

Notable Achievements:
• Scaled revenue from a modest $0.5M to a staggering $10M, adding 3, 500+ employees and acquiring 18 new clients in 4 years.
• Partnered with Vodafone’s Customer Service leadership to revolutionize the High Net Worth Individual (HNI) customer experience.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Sales

GM Account Management

July 2008 - November 2008

Aditya Birla Minacs

Vadodara, India

July 2008 - November 2008

Role and Impact:
• Led pivotal negotiations and bids, securing a landmark $20M+ telecom account across multiple locations.
Notable Achievements:
• Amplified the largest ABM account, tripling the workforce and expanding to three new Indian locations.
• Revamped pricing structures, lifting profit margins from 10% to 20% and pioneering cross-language utility
across four delivery points.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Sales

Account Leader

November 2007 - July 2008

Etech Inc

Gandhinagar, India

November 2007 - July 2008

Role and Impact:
• Oversaw revenue and team expansion, driving transformative growth within the account.
Notable Achievements:
• Catapulted account revenue from a humble $0.75M to an impressive $5M+ in 9 months.
• Scaled the team from 50 to 250+ professionals, optimizing operations and service delivery.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Sales

Founder And CEO

September 2000 - November 2007

Purple Support Services

Mumbai, India

September 2000 - November 2007

Role and Impact:
• Held concurrent roles as an Executive and Founder, guiding the organization through exponential growth and acquisition.
Notable Achievements:
• Exceeded investor targets by tripling the 5-year business plan, transforming a $0.5M startup into a $30M enterprise.
• Secured a robust order book exceeding $100M, solidifying the company's financial stability.
• Managed high-profile customer portfolios, including JP Morgan, Apnaloan.com, Cingular Wireless, Woo Solutions, and Virgin Airways.
• Orchestrated a global merger with a leading BPO, further enhancing market reach and operational
capabilities.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Sales

Education

Lovelly Professional University

August 2025

August 2025

Master's degree, Economics

India

Indian School of Business

May 2023

May 2023

Diploma, Digital Transformation

India

Indian Institute of Management - Calcutta

April 2016

April 2016

Higher diploma, Executive MBA

India

Aptech computer Education

August 1997

August 1997

Master's degree, Software Engineering

India

GPA (percentage): 88%

GPA (percentage): 88%

Masters Diploma in Software Engineering

Bombay University

January 1996

January 1996

Bachelor's degree, Financial Commerce & Accounting

India

GPA (percentage): 58.45%

GPA (percentage): 58.45%

Bachelor of Commerce from Bombay University with 58.45% in the year 1996. Higher Secondary from Bombay Board with 69.33% in the year 1993.

Skills

Startups
Expert
Startups
Expert
Global Strategy
Expert
Global Strategy
Expert
Ad Sales
Expert
Ad Sales
Expert
Global Marketing
Expert
Global Marketing
Expert
Global Account Managment
Expert
Global Account Managment
Expert
BRANDING
Expert
BRANDING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CUSTOMER SERVICE
CUSTOMER SERVICE
Marketing
Expert
Marketing
Expert
RETAIL
Expert
RETAIL
Expert
SALES
Expert
SALES
Expert
SOLUTIONS
Expert
SOLUTIONS
Expert
Telecom
Expert
Telecom
Expert
SaaS
Expert
SaaS
Expert
Digital Transformation
Expert
Digital Transformation
Expert
Startups
Expert
Startups
Expert
Global Strategy
Expert
Global Strategy
Expert
Ad Sales
Expert
Ad Sales
Expert
Global Marketing
Expert
Global Marketing
Expert
Global Account Managment
Expert
Global Account Managment
Expert

Languages

Bengali
Beginner
Hindi
Expert
Marathi
Expert
English
Expert
Gujarati
Beginner
Tamil
Beginner
Mandarin
Beginner

Training and Certifications

Training
Pinnacle - Global Business Management Programme
Polaris FT In-house Training
Jul 2011