ماهر Azat

• Porter is a Sequoia, Tiger Management & Accel Ventures Series E Backed Logitech
• Responsible for 5 countries and a team of 18 HR professionals in all locations
• Architected and rolled out a strategic global People & Culture framework, aligning international operations and driving
organizational excellence
• Led the seamless P&C integration for Turkey and research markets Brazil, Jordan and Saudi Arabia with new international
markets, ensuring strategic alignment and operational efficiency
• Developed talent management strategies that supported rapid global growth and strengthened the talent pipeline locally
and supported international people moves
• Leveraged advanced analytics to optimize global workforce management and inform strategic decisions

• Paymob is a Paypal Ventures, Kora
• Lead the establishment of robust global market anchors, aligning Paymob with industry standards to ensure competitive
positioning in talent acquisition and retention
• Championed and executed a strategic global talent review cycle, fostering a high-performance culture by identifying and
nurturing key talent within the organization
• Initiated and executed meticulous headcount mapping and tracking processes, providing real-time insights to support
informed decision-making and resource allocation
• Introduced a comprehensive budgeting framework for total employment costs, optimizing financial planning and resource
allocation to meet organizational objectives

• Responsible for Egypt, Sudan, Libya, Algeria, Morocco & Tunisia
• Lead the integration agenda of TNA Area and Caucuses Area Merger resulting in a smooth merger of teams, Ways of Work
and reporting with 90% satisfaction on the integration from the impacted employees
• Lead the Simplification Agenda for the wider TCNA Region resulting in 1.2m GBP savings and simpler, faster, bolder
structures and processes
• Launched Field Force and Factory Incentive Schemes in the area linking to new SLA and Volume Results, leading to an
increased synergy between HR processes and Business
• Built, approved from the Group, and launched a new talent attraction scheme for hardship locations (Sudan/Algeria)
allowing us to recruit Locals and reduce the dependency of Expats in those locations
• Guided the executive team through organizational restructurings which created a more flexible, cost-efficient workforce
• Designed an employee engagement strategy that improved morale, retained talent, and business continuity through
multiple changes with the executive leadership team
• Tailored a fit for purpose structure in HR in all markets that lead to high performance, cost savings and lowered layers of
reporting

• Responsible for Algeria, Morocco & Tunisia
• Assessed along with the GM, the talent pool of the Leadership Team (LT) and actioned moved, demotions, promotions
and redundancies to build a stronger and sustainable LT
• Built a strong and sustainable HR department with global standards of BAT policies and procedures - trained the LT and
LMs on future WoW with HR
• Partnered positively with Employee Representatives in the Factory allowing us to exceed our targets, create a healthier
work environment and avoid any strikes (in a time of political turmoil) or any disruption to the production

• Built a sustainable Field Force talent pipeline saving 850K GBP and an SLA of recruitment from 4 days to 1 day. Decreasing
risks of business continuity due to Talent challenges
• Led the change agenda for RtM Project leading to a structure change impacting 1300 employees with 3 labour cases only
raised, project resulting in a simpler distribution and trade marketing management and a faster RtM
• Launched new budgeting and reporting process for Total Cost Of Employment (TCE) to support decisions of the leadership
team on impact of TCE on NTO and UOP

• Led the BAT SAP Change Agenda as part of the Project Leadership Team for Turkey North Cyprus Area and South Africa
Area
• Responsible for organisational effectiveness in structures and departmental way of work to drive further efficiencies in
cost and succession combined with the Area Leadership Team
• Coaching the organization, on all levels from Board Team to Sales on change and how to deal with the new ways of work

• Responsible for Factory and SC in Turkey, Samsun Factory with a team of 5 HR professionals