Sales and Marketing Officer
Pakistan Broadcasting Corporation, Largest FM/MW Network
Total years of experience :13 years, 5 Months
To develop and execute marketing plan to reach targets from brand awareness to product promotion, SWOT/PESTLE analysis and grasp consumer behavior trends.
To coordinate with Advertising agencies and corporate clients for media campaigns. Negotiate pricing and contracts while adhering to establish budget yields.
To follow and analyze competitive media to determine potential business leads and ensures to maximize portfolio marketing offering through sales opportunities.
To prepare original and compelling sales material for meetings, conferences, and assist sales strategy sessions with management and sales team.
To use sales techniques, marketing mix, holistic marketing that forecasts and maximizes revenue while maintaining existing clients' loyalty to the organization.
To negotiate with clients, media channels, stakeholders, advertising agencies to secure the best advertising space (CAT) at minimal possible cost.
To create value for customers and build strong customer relationship in order to capture value from them in return that efficiently meets the sales targets.
To manage and update accounting books, bookkeeping, accounting cycle.
To manage and update cashbook, bankbook, general ledger.
To look after stocks, Inward & Outward, inventories, and Stores.
Certifications Computer Orientation & Packages, Financial Accounting, Personal Management, English Writing Skills, Business Management & Ethics, Marketing Principles, Managerial Communication, Organizational Behavior, Business Economics. (SZABIST
Certifications Computer Orientation & Packages, Financial Accounting, Personal Management, English Writing Skills, Business Management & Ethics, Marketing Principles, Managerial Communication, Organizational Behavior, Business Economics. (SZABIST