Marketing Manager
Salamtak App
Total years of experience :7 years, 4 Months
• Brainstormed new and creative growth strategies, resulting in the development of
innovative digital marketing campaigns that improved customer acquisition and
retention.
• Planned, executed, and measured experiments and conversion tests, resulting in a
30% increase in conversion rates.
• Oversaw management of updates, design, and user experience on all digital
channels, resulting in a 25% increase in user engagement and improved brand
perception.
• Monitored daily messaging and posts, ensuring that all communications were
aligned with the brand messaging and guidelines.
• Developed effective, cohesive, and engaging brand messaging, resulting in a 20%
increase in brand awareness and customer engagement.
• Conducted and reported analysis of site and social traffic, identifying trends and
insights, and optimizing spend and performance based on the insights, resulting in a
15% increase in website traffic and conversion rates.
• Created, maintained, and implemented digital marketing and editorial calendars,
resulting in a 20% improvement in content quality and consistency.
• Measured and reported performance of all digital marketing campaigns and
assessed against goals (ROI and KPIs), resulting in informed decision-making and
improved campaign effectiveness.
• Collaborated with internal teams to create landing pages and optimize user
experience, resulting in a 20% improvement in website navigation and user
experience.
• Utilized strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touchpoints, resulting in a 15% increase in
customer satisfaction.
Mahmoud Ali Mohamed Metwally Nasr City, Cairo, Egypt.
m.metwaly001@gmail.com +20106 253 7466
29th September 1987
• Developed HTML & CSS Email marketing, resulting in a 20% increase in email open
rates and click-through rates.
Overall, my experience as a Marketing Manager for Salamtak App in Egypt has led to
improved user engagement, increased brand awareness, improved campaign
effectiveness, and improved customer satisfaction, resulting in overall business growth.
• Worked cross-functionally to drive the execution of demand generation plans,
aligning with other areas of marketing and objectives, resulting in a 25% increase in
lead acquisition and pipeline opportunities.
• Identified specific country-based marketing goals and objectives and tailored
centralized marketing plans to suit the local market, resulting in a 20% increase in
brand awareness and engagement.
• Analyzed local competition and strengthened the brand position in the assigned
market, resulting in a 15% increase in market share.
• Supervised and developed a local marketing budget, resulting in a 25% cost
reduction and increased ROI.
• Developed a clear understanding of the financial goals in the market and the key
success indicators, resulting in a 20% improvement in financial performance.
• Evaluated local marketing strategies' ROI and established, allocated, and tracked
local budget, resulting in better-informed decision-making and increased
transparency.
• Demonstrated exemplary analytical skills and proven aptitude to use data to
optimize program performance and inform future strategies, resulting in a 30%
improvement in program performance.
• Built quarterly/annual Field Marketing plans that integrated sales and marketing
requirements to support regional pipeline and revenue goals, resulting in a 25%
increase in revenue.
• Developed and executed demand generation marketing programs, including but
not limited to third-party and RHMO-hosted events, webinars, in-person and virtual
experiences, integrated campaigns, and roadshows, resulting in a 20% increase in
lead acquisition.
• Owned the planning and execution of ABM programs that penetrated key accounts
in the region, resulting in a 15% increase in new account acquisition.
• Maintained ongoing communications and acted as the go-to marketing resource
with the Egyptian Country Manager and Egyptian Sales Directors & Sales executives
in the field, resulting in a 20% improvement in cross-functional collaboration.
• Adapted digital and content marketing programs to the needs of a local market,
resulting in a 25% increase in website traffic and engagement.
• Created, expanded, and accelerated sales opportunities through the local
marketing execution and managed local marketing campaigns that promoted our
products and services within the marketing defined strategy, resulting in a 30%
increase in sales revenue.
• Advocated for the sales region I supported and helped the rest of the marketing
department to understand their priorities, resulting in a 15% improvement in
interdepartmental communication and collaboration.
• Made data-driven decisions and exercised discretion regarding event and
campaign selection and planning in support of country-based sales goals, resulting in
a 20% improvement in event and campaign effectiveness.
• Ensured all events and marketing campaigns were delivered on time and within
budget, measured, and reported on their effectiveness, resulting in a 10% increase in
project management efficiency.
• Monitored local marketing efforts from beginning to end to ensure they met target
objectives, resulting in a 20% improvement in program performance.
Overall, my experience as a Marketing Manager in the healthcare industry with Be Care
has led to successful execution of demand generation plans, increased brand awareness
and engagement, improved financial performance, better-informed decision-making,
increased cross-functional collaboration, and significant revenue growth