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Mahmoud Eissa, Creative Director

Mahmoud Eissa

Creative Director·Freelance

Saudi Arabia

Bachelor's degree, CREATIVE DIRECTOR PROGRAM

Work experience

Total years of experience: 18 years, 5 months

Creative Director

January 2024 - Present

Freelance

Riyadh, Saudi Arabia

January 2024 - Present

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Creative Director

January 2019 - December 2023

PG Integrated

Riyadh, Saudi Arabia

January 2019 - December 2023

• Led a team of 20+ art directors, and copywriters to create high-impact, multi-channel campaigns.
• Delivered strategic creative solutions for key clients, resulting in enhanced brand engagement.
• Drove innovation by integrating new technologies and trends into creative projects, from AR experiences to social media activations.
• Achieved a 20% increase in client retention due to consistent creative excellence and strategic thinking.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Associate Creative Director

January 2016 - January 2019

LEO BURNETT

Jeddah, Saudi Arabia

January 2016 - January 2019

• Spearheaded creative process for Afias campaigns, from conceptualization to post-production.
• Collaborated closely with creative teams to refine concepts, ensuring they were visually striking and aligned with brand messaging.
• Played a key role in shaping the visual identity ofbrands through compelling design and storytelling.
Company industry:
Advertising

Senior Copywriter/ACD

May 2008 - December 2016

Ogilvy & Mather

Cairo, Egypt

May 2008 - December 2016

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Associate Creative Director

January 2014 - January 2016

Ogilvy and Mather

Jeddah, Saudi Arabia

January 2014 - January 2016

• Managed IKEAs account, achieving the highest revenue volume in the agencys history.
• Developed and executed a strategic campaign for Hempel, resulting in a 10% market share growth.
• Led brainstorming sessions and creative pitches, resulting in a 15% increase in client wins.
• Developed a reputation for delivering high-quality, on-time, and on-budget campaigns.
Company industry:
Advertising

Senior Copywriter

January 2011 - January 2014

Ogilvy and Mather

Jeddah, Saudi Arabia

January 2011 - January 2014

• Directed creative teams in brainstorming sessions to develop striking campaigns for major brands.
• Wrote, directed, and edited videos for IKEA campaigns across KSA and international markets.
• Developed conceptual ideas for advertising campaigns, working closely with creative teams.
• Contributed to the development of creative strategies that helped win new business accounts.
Company industry:
Advertising

Senior Copywriter

January 2008 - January 2011

Ogilvy and Mather

Cairo, Egypt

January 2008 - January 2011

• Mentored and trained creative teams, fostering leadership skills and creative development.
• Led the execution of marketing collateral, including digital ads, brochures, and presentations.
Company industry:
Advertising

Education

Miami AD School

January 2024

January 2024

Bachelor's degree, CREATIVE DIRECTOR PROGRAM

United States

Miami AD School

May 2023

May 2023

Diploma, Creative Director Program

United States

European Association of Communications Agencies

June 2012

June 2012

Diploma, European Advertising Certificate (EAC),

United Arab Emirates

Tanta University

May 1995

May 1995

Bachelor's degree, Bachelor of Arts in English Literature and Translation,

Egypt

Skills

Concept Ideation
Expert
Concept Ideation
Expert
Project Management
Expert
Project Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Creative Writing
Expert
Creative Writing
Expert
Creative Direction
Expert
Creative Direction
Expert
BRAINSTORMING
Expert
BRAINSTORMING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
CONCEPTUALIZATION
Expert
CONCEPTUALIZATION
Expert
ADVERTISING CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
STORYTELLING
Expert
STORYTELLING
Expert
BROCHURES
Expert
BROCHURES
Expert
CREATIVE STRATEGIES
Expert
CREATIVE STRATEGIES
Expert
INNOVATION
Expert
INNOVATION
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
Concept Ideation
Expert
Concept Ideation
Expert
Project Management
Expert
Project Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Creative Writing
Expert
Creative Writing
Expert
Creative Direction
Expert
Creative Direction
Expert

Languages

Arabic
Native Speaker
English
Expert
Italian
Intermediate

Memberships

Professional Association of Diving Instructors (PADI)

Master Instructor

January 2000

Training and Certifications

Certifications
Creative Director Program- Miami Ad School
Jun 2023
Show credentials
Training
IELTS, International English Language Test System
British Council in Cairo
Jan 1997
Award of Copywriting
University of Arts and Communications, London
Jan 2007
Show credentials
Copywriting Course/ Wanders of Words
Patrick Collins
Jan 2009
Management Meeting/ Copywriting Seminar
Ogilvy & Mather
Nov 2010
D&AD Writing for Advertising (advanced)
D&AD
May 2011
EAC (European Advertising Certificate)
EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES
Apr 2012
Show credentials
Selling Creative Work
Barry Graham & Sally Clare
Mar 2013

Hobbies

  • Karate
    2nd Black Belt
  • Scuba diving
    PADI Master Instructor with a record of 4,000 logged dives