Key account, Wholesale, Sales Representative
Nazih Group (Hair & Beauty experts)
Total years of experience :14 years, 10 Months
• Gather customer trends, needs and competitor information and disseminate within the organization.
• Set strategic direction for Key Account Customers with General Operations Manager or Country Manager
• Maximize category potential for Nestlé and customer.
• Develop, negotiate, implement and monitor customer specific strategies in line with brand objectives “Account plan”, including range development, merchandising / space, promotion, pricing
• Define and set up best Practices of Promotion planning.
• Ensure that in-store activity generates sales
• Prepare and conduct regular customer business planning and review periodically cycle involving all internal service provider.
• Prepare tailor-made promotion in line with Marketing objectives.
• Review and amend the promotion forecast (volume and fund needed).
• Follow up financial performance of Key Account Customer (Customer Contribution Statement and Trade Spend) for future discussions.
• Develop and keep up-to-date Customer Profiles.
• Follow up on payment delays.
• Develop and manage long term customer relationships