Regional Business Manager, Middle East and North Africa (Surface and Exploration drilling Division):
Atlas Copco Services Middle East
مجموع سنوات الخبرة :22 years, 3 أشهر
Achieved and exceeded the yearly target, got top 10 countries certificate from the head quarter in Sweden as Middle East was ranked as number 5 globally when it comes to the volume of sales in 2013.
My responsibility is the presentation of the product line in Middle East & North Africa (15 countries), this includes people management and distributor management, sales and profitability of the product line (s), The role is also responsible for, Business planning, budgeting, forecasting and following up of the product line(s) in addition to the technical and application support for the product line(s) in MENA
Achieved a remarkable improvements for the following financial KPIs (CGP, market efficiency, market contribution, functional cost, inventory level)
Developed the second line whom is ready to take the leads at any time to continue the success we started together.
Collected and supplied information and inventions for Product Development/ market share to head quarter in Sweden /factory.
Keep up to date with competition activities and ensure market competitiveness
Collected and maintained market data of own and competitor’s activities.
Mapped needs and ensured delivery of relevant training for team and distributors staff (application, technical, soft skills etc)
Ensured technical and sales support within the product line(s)
Evaluated and advised on go to market models for product line (s)
Suggested and evaluated distributors in MENA.
Implemented global strategies/initiatives into the product line (s) in the sales area
Maintained a succession plan for key product line positions in MENA.
Established a strong and knowledgeable organization in line with the market and internal operational requirements, ensuring sustainability upon completion of my mission.
Developed and implemented marketing plans which extended Atlas Copco's market penetration.
Introduced and implemented new products (Crushers and dimensional stones industry) and ensured that all markets are offering the right products.
Maintained excellent relations with and motivated our existing distributors
Ensured that sales staff have sufficient skills and correct guidance to achieve their objectives.
Make sure that we have the best territory management.
Ensured that divisional profitability is maintained through effective price management (Have taken CGP from 12% to 33% in 4 years)
Construction and Mining technique sales supervisor (Surface drilling, Exploration equipment and rock drilling tools) : (UAE and Yemen) 9/2007 to December 2010.
Created a market strategy for the Emirati and Yemeni market for the scope of business involved and execute this plan operationally.
Established and achieved the business objectives of the product line in terms of growth, market share and profitability.
Developed forecasting models in cooperation with the Country Managers to support internal and Product Company planning.
Co-ordinated all communication with the Product Company regarding product specifications, applications, forecasting and production scheduling to ensure the availability of product within the delivery time.
Maintained an up to date portfolio of competitor information including equipment specifications, market activities and market share.
Monitored and recorded key industry trends that impacted the development of the product line. Conduct market surveys as may be required from time to time.
Provided feedback to the Product Company and the country Manager on all matters relating to product deficiencies and product development needs and activities.
Trained and developed distributor Employees whom is reporting to me.
Supported distributor sales force in their selling efforts. This may include the preparation of major quotations; product application studies and sales support material.
Managed, coached, trained and led distributor employees in a fashion that is consistent with our company culture and philosophy.
Senior Sales Engineer AII/AIF: Delta Sector, Obour city and Sadat City 1/2006 - 9/2007
Created short, mid and long term plans to develop business in my territory.
Supported sales with demonstration, exhibition and negotiation in order to achieve and exceed the target with maximum profit without losing tenders.
Created and implemented strategies to get the maximum benefit from new product launches.
Opened new markets & acquainted new customers so new areas were added to my territory.
Drove new versions and products to the market and sold the difficult marketed products.
Increased our market share in my territory and got many of Competitor’s technical data sheets.
Analyzed competitors’ product offerings and provided these analyses to my manager to monitor well the competitors’ motions and their way of thinking.
Achieved VSD sales record in 2007
One of my missions was to prepare presentations for different exhibitions.
Suez Canal and Sinai zone 4/2004 - 12/2004
Delta Sector 1/2005 - 12/2005
Maintained regular contact with all customers, especially key accounts and ensured that an excellent standard of after sales service is provided.
Promoted the business through the development of the customer base and supported sales through undertaking site surveys and providing technical advice to both existing and potential customers.
Enhanced sales through the effective provision of sales data, including the timely recording of visit and action reports (To Do List and Weekly visit reports), analysis of sales performance against budget and market share.
Led the distributor under my supervision to Exceed the sales target by 20% (2004)
Achieved 142% from the required target (2005) and established a very good reference list of VSD Units in my territory.
Oil and Gas Senior Sales Engineer:(started in the first year as a Technical support Engineer)
Development of effective sales strategies.
Created, administered and implemented training programs to channel customers.
Create marketing programs, including promotion and advertising, and working as a part of the team.
Achieved 117% from the required target (2003) and established a very good reference list for some of difficult products.
B.SC. Degree in Engineering, Mechanical Engineering, Marine Engineering Department, Suez Canal University, Port Said, Egypt, 2000. Graduation project Grade: Excellent (The first on the Marine Engineering Department) TOP 10 countries certificate, Middle East under my leadership has been ranked as number 5 globally when it comes to sales in 2013 (A copy of the certificate is attached) GOLD AWARD certificate: for the number 1 position in the Maximize Competition and the excellence in performance during the Maximize business course, Atlas Copco (Oil free Division), Belgium, January 2006. Certificate, Fire Prevention and Fire Fighting, The Arab Academy for science and Technology and Maritime Transport, Alexandria, Egypt, 2003. Certificate, First Aids, The Arab Academy for science and Technology and Maritime Transport, Alexandria, Egypt, 2003. Certificate, Personal Survival Techniques and Search and Rescue, The Arab Academy for science and Technology and Maritime Transport, Alexandria, Egypt, 2003. Certificate, Proficiency Survive and Social Responsibilities, The Arab Academy for science and Technology and Maritime Transport, Alexandria, Egypt, 2003. Certificate, Paint school, Jotun Company, 2000. Certificate of superiority, from the Faculty of Engineering, Suez Canal University, as the first class student for the years 1998, 1999.
Certificate, kinds of Marine Paints, and its usage in different Marine purposes, Jotun Company, 2000.