Mahmoud Mohamed

Develop and execute company’s strategic vision aimed at ensuring alignment with business goals and driving long-term growth and profitability across all operational areas. Oversee day-to-day operations with emphasis on optimising processes and resource allocation to enhance efficiency, productivity, and overall organisational performance through P&L responsibilities

Formulated mid-term strategy to meet commercial objectives. Cultivated and maintained strong relationships with key clients and stakeholders to ensure high levels of customer satisfaction and drive repeat business and long-term partnerships. Implemented and tracked key performance indicators (KPIs) to measure sales performance, analyse results, and adjust strategies
● Generated additional €15 million in sales revenue by onboarding new distributors.
● Achieved retention rate exceeding 90% by mentoring and supporting team members.
● Attained top-tier NPS performance in MENA region through strategic implementation.
● Secured over 40% market share through launch of first global e-retail multi-brand tire site in the Africa-India-Middle East region.
● Ensured availability of safer and more sustainable products for local consumers by fostering strategic partnerships with multiple government agencies to facilitate knowledge transfer.
● Realised revenue exceeding €10 million through successful launch of over 70 retail franchise stores, driven by exceptional consumer experience validated by Google reviews with ratings above 4.7.

Managed dual responsibilities in sales operations and business development for Mining Tires AIM. Developed and implemented KPIs with emphasis on optimising supply chain, finance, and sales operations to drive superior performance outcomes. Analysed sales performance data to identify trends, opportunities, and areas for improvement.
● Contributed in negotiation of €50M, 5-year contract for initial local mine in Africa by utilising world's largest mining tire.
● Directed operations teams to manage over €100 million in business by implementing top-tier forecasting, order collection, and supply chain efficiency strategies.
● Contributed in achievement of over 1 billion Euro in sales revenue by spearheading development of digital steering tools, coordinating with teams across three continents and 26 nationalities.
● Collaborated on designing and implementing business steering process amid complex internal reorganisation involving seven billing entities, multiple commercial directors, and hundreds of key customers.

Developed comprehensive training programme for 10 OTR Account Managers in RSA. Supported implementation and customisation of Salesforce.com for Michelin organisation. Designed and delivered comprehensive training programmes for sales teams by focusing on skills development, product knowledge, sales techniques, and compliance with organisational standards and procedures.
● Enhanced time management and optimised sales resource utilisation by delivering field coaching and ongoing feedback.
● Achieved seamless transition and enhanced operational efficiency by optimising sales force team sizing during internal company restructuring.

• Setting the commercial objectives for off road tires range in KSA
• Achievement of the commercial objectives, through team members.
• Insure application of the country’s commercial strategy .
• Supervising and coaching of account managers regarding technical
and commercial approaches for OTR tires .
• Insure that MMSW standards ” Michelin Marketing & Selling Way” are
conducted and respected by the account managers .
• Reporting to Michelin AIM zone manager market situations, proposing
action plans to achieve the planned commercial objectives, increase in
market share, seizure of new opportunities.
• Western Region truck tires regional sales manager, Michelin KSA,
Aug 2012 till Dec 2012.
• In charge of the achievement of the commercial objectives set by
the general sales Manager and general manager.
• Supervision and continuous training of the sales representatives in
• the region assigned using MICHELIN methods.
• Follow up on the markets situation & evolution & reporting to the
general sales manager.
• Control the key accounts in the region .

• Developed and executed comprehensive annual plans for large fleet management within central region. Presented regularly to highlight benefits of value-added services and introduced Michelin products to new accounts. Collaborated with engineering teams with emphasis on developing customised solutions to ensure alignment with client requirements and technical specifications for optimal performance and satisfaction.
● Secured €3M contract renewal for three-year term with the largest fleet in North Riyadh, overcoming previous historical detractor scores.
● Enhanced product performance and customer satisfaction by leading technician team in performing site audits and delivering value-added services.