محمود محرم

• Lead commercial strategy for Exovera Exosomes and Nova (PLLA) portfolio across KSA.
• Develop partnerships with key aesthetic clinics and distributors.
• Drive sales growth through medical education, launches, and targeted marketing campaigns.

• Directed nationwide sales operations and regional teams.
• Developed annual sales plans and penetration strategies for new accounts.

• Managed Western & Southern regions retail sales teams.
• Increased product visibility and retail sell out through marketing execution.

• WESTERN & Central Regions.

• Led national sales & marketing activities achieving revenue targets.

• WESTERN & Southern Region.

• Create and implement effective direct sales strategies and lead national direct sales personnel (sales and promotion staff) toward achievement of corporate sales objectives
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to
correct when necessary
• Provide sales management, budget control, compensation programs and incentive planning. Provide supervision through field visits, observations and measurement of
results to include performance appraisals and salary reviews.
• Responsible about the prepare of monthly, quarterly and annual sales forecasts
• Responsible for organizing local and regional conferences and managing all the medical and logistical issues through the district managers and field force medical
representatives.
• Responsible for Introduction of Bionnex & Uvela (CAREX) Products to most of the potential accounts in Saudi Arabia
• Responsible about all the logistic & communication between CAREX & the Local distributor
• Responsible about all the business plans for the year start & Long term investment Plans hand to hand with the head office in ISTANBUL.

• Launched operations in KSA, Bahrain, and Oman.
• Managed distributors and strategic market entry.

• Ensure delivering the message to all our customers (doctors, pharmacists, patients), through different marketing activities
◦ Identify opportunities for campaigns, services,
and distribution channels that will lead to an increase in sales and market share.
• Responsible for building comprehensive Business cases for new products launches
• Monitor, measure and manage brand equity/strength
• To build and maintain a high performance sales organization to effectively achieve business objectivesCreate and implement effective direct sales strategies and lead national
direct sales personnel (sales and promotion staff) toward achievement of corporate sales objectivesProvide leadership through effective communication of vision, active
coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary
• Provide sales management, budget control, compensation programs and incentive planning
• Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews
• Prepare monthly, quarterly and annual sales forecasts
• Manage to meet/exceed monthly, quarterly and annual sales forecasts
• Responsible for organizing local and regional conferences and managing all the medical and logistical issues.
• Analyse market trends and recommend changes to marketing strategies based on analysis, feedback and Market research.

• Restructuring the reporting system in western region office, and building up the Promotion and sales team
• Achieving sales range from 1, 250, 000 SR in 2010 to 8, 000, 000 SR by 2012
• Responsible of the introduction of Castalia Company (cosmoceutical line) and I white (Oral Care) to preferred list item in Nahdi Chain
• Responsible about an Oral Care campaign in collaboration with Nahdi Chain Pharmacies, for how to use whitening products in home, and how to maintain healthy white
teeth.