Media Manager
EssenceMediacom
Total years of experience :3 years, 6 Months
o Manager responsible for planning and implementing integrated media activity across digital and offline platforms for The Coca-Cola company inclusive of all brands such as Sprite, Fanta, Schweppes, etc.
o Responsible for activity across major NAF markets including Egypt, Algeria, Morocco and Tunisia
o Introduced new, strategic global partners across all relevant markets to implement unique activations and further enhance Coca-Cola’s media effectiveness across multiple objectives (awareness, conversion, 1PD collection, etc.)
o Began streamlining reporting & structural processes to increase communication efficiency across all stakeholders
o Became the primary liaison with PMI client representatives, leading on performance reporting and general discussions
o Further enhanced performance reporting to monitor creative performance broken down by partner, narrative and placement, measured against each format’s specific KPI
o Created and oversaw training programs for interns, introducing the basics of digital marketing and paid media
o Increased proficiency running and optimizing different campaign types (lead gen, awareness, acquisition) on major platforms such as Meta Business Suite, GCM and Google Ads
o Performed daily campaign monitoring and created weekly, monthly and quarterly performance reports for PMI, outlining key KPI performance (CTR, click-to-session rate, conversion rate) vs predetermined targets
o Negotiated and coordinated media buying activities, creating relationships with local and international direct-buy and programmatic partners
o Member of digital media team that handled national & international accounts including Philip Morris International (PMI) and Amer Group
o Supported on launching multiple campaigns on digital platforms, including social media and otherwise
o Created diverse and dynamic media plans to service different types of campaigns
Member of the accounts team that handled several international clients including Majid Al Futtaim and Audi Bank:
o Liaised with client representatives on company needs
o Oversaw filming of commercials and photoshoots
o Advised on advertisement campaigns per client products and needs
Member of the trading team that handled international importing and trading of wheat and corn
o Negotiated with international brokers and local buyers
o Prepared shipping manifest reports to study individual commodity activity
o Attended government tender offers and reported official prices and findings
Member of the Copywriting team that handled the McDonald’s account across the MENA (Middle East & North Africa) region
o Advised on scripting and ideas for advertising campaigns
o Coordinated with art direction team on associated visuals
o Created musical tracks and advised on overall musical direction of individual campaigns