Mahmoud Saeed

Online publishing media, content marketing, OOH media.

I was assigned by the CEO to start this business to be the OOH media arm of the group and for Egypt as well as it is the first online platform that covers the topic. As a General Manager I had the next responsibilities:
• Developing the core company cultures and ethical purposes
• Developing the company vision for the first 5 years
• Developing a reasonable mission that sends return on the other group entities
• Developing the right strategy in order to fulfill the mission
• Developing the Business Plan and all related action plans
• Building the required capacity to provide such content on a daily basis
• Building the departmental hierarchy considering the workflow
• Recruiting the right talents into every department accordingly
• Building a reporting system and proved KPIs for every personnel and department
• Analyzing the KPIs on a round basis and evaluate the company performance upon referenced analysis
• Team building and mentoring how to set, meet deadlines, hit goals and sustain success

As an editor in chief, I have many responsibilities as:
• To understand the nature of the OOH industry, including the stakeholder
• Defining the requirements of every segment of the market stakeholders; marketers, media planners, and the media providers including the inventories, and networks
• Keeping an eye on the updates of the industry and the community response to the updates.
• To offer our readers the daily reliable media intelligence they need for their success
• Generating the required analysis to define the right future actions
• Making sure with my team every day that we're on time for the day publishing routine
• Studying users' behaviors and supervising the content team to develop the calendar
• Building the brand image and acquire users and customer's loyalty

Responsible for managing the public relations and brand reputation of the organization. Build and sustain a company's reputation for quality, reliability, and customer satisfaction. Create and deliver verbal & visual content that handles all communication given to the public.

Primary responsibilities
Manage company brand and reputation.
Ensure public views the organization favorably.
Create and launch press releases and marketing campaigns.
Contact members of the media to set up interviews with company reps.
Get company featured on radio, TV or the Internet.
Ensure that all opportunities for the CEO are fully vetted.
Drive corporate strategy and message development, pitch and announcement strategies.
Develop branding initiatives, internal communications, and external media relations.
Determines communications strategy and execute programs to deliver communications objectives throughout the organization.
Develop communication strategies for delivery of corporate culture and business strategy.
Manage media relations and maximize media opportunities.
Develop strong relationships with media reps.
Develop delivery and packaging plans for corporate messages.
Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments.
Create rich and creative content that is optimized for search engines.
Hire team and train them to be fully qualified to deliver the best performance.

I'm here joining a bunch of best local curators to bring you the most relevant content from the world of startups. Whether you're just thinking about dipping your toe into entrepreneurial waters, or are a seasoned startup white-water rafter, Digest helps by connecting you with your startup community through events and top-notch content.

Responsible for managing the public relations and brand reputation of the organization. Builds and sustains a company's reputation for quality, reliability, and customer satisfaction. Writes and delivers press releases and handles all communication sent to the public.

Primary responsibilities
Manage company brand and reputation.
Ensure public views the organization favourably.
Create and launch press releases and marketing campaigns.
Contact members of the media to set up interviews with company reps.
Get company featured on radio, TV or the Internet.
Ensure that all opportunities for the CEO are fully vetted.
Drive corporate strategy and message development, pitch and announcement strategies.
Develop branding initiatives, internal communications, and external media relations.
Determines communications strategy and execute programs to deliver communications objectives throughout the organization.
Develop communication strategies for the delivery of corporate culture and business strategy.
Manage media relations and maximize media opportunities.
Develop strong relationships with media reps.
Develop delivery and packaging plans for corporate messages.
Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments.
Create rich and creative content that is optimized for search engines.
Hire and train PR assistants and account executives.

1. Developing organizational marketing strategy and communication policy
2. Working on marketing follow-ups activities, and ensure that the activities are all inline with the organizational targets.
3. Create annual marketing budgets based on target dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support marketing programs, initiatives and brand messaging in order to achieve organization objectives. Responsible for monthly forecasting and maximizing communication budgets by analyzing ROI
4. Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the organization.
5. Focus on exponentially driving growth of our social media channels, including fan base for Facebook® LinkedIn®, and Twitter® (social connections), as well as an increase in data collection, Email (subscribers), for the specific business unit for which you have direct responsibility.
6. Getting Involve in scheduling appointments, preparing and delivering presentation to the client, analyzing their requirements and research their business.
7. Builds exceptional relationships with internal and external partners, based on professional interactions, timely and responsive project management, superlative communications skills (oral and written), and shared commitment to the Mission, Core Values and Promise of CUBE consultants, and ensuring customer loyalty through excellent customer service as well as meeting all client needs appropriately.
8. Researching and reporting all the international and regional trends, and offering solutions and conclusions for the business development
Working as part of a team and closely with other departments within the organization.

• Analyzing the marketplace and identifying the potential customers then categorizing them according to the demographic and geographic data.
• Strategizing the communications by developing the needed strategies for the brand and its communication through the different sectors and segments of the marketplace, based on the marketing and sales targets.
• Budgeting the strategies and the action plans scaling the different channels of communications and target market according to its ROI to get the maximum performance for the comm budget.
• Developing plans and schedules for the brand communications based on the strategies and the budgets.
• Monitoring and analyzing the team performance individually and developing performance enhancement programs and courses.
• Evaluating the suppliers and media channels, negotiating to reach the best deals and managing the partnerships and outsourcing.
• Monitoring the media and advertising then developing insights and analysis of every media individually to measure the ROI and the budget performance.
• Evaluating the team and developing experience exchange programs and workshops.

• Analyzing the marketplace and identifying the potential customers then categorizing them according to the demographic and geographic data.
• Strategizing the communications by developing the needed strategies for the brand and its communication through the different sectors and segments of the marketplace, based on the marketing and sales targets.
• Evaluating the team and developing experience exchange programs and workshops.

• Building a strong brand reflecting the organization vision, mission, premises, history and strength to the audiences and promoting the brand for the market stakeholders
• Developing brand and communication strategies internally/externally in order to be the outstanding OOH provider brand in Egypt
• Setting the base of the brand as recognized regional brand and generation leader
• Budgeting the strategies and the action plans scaling the different channels of communications and target market according to its ROI to get the maximum performance for the comm budget.
• Developing plans and schedules for the brand communications based on the strategies and the budgets.
• Designing HR development programs and enhancing the branding culture internally
• Monitoring and analyzing the team performance individually and developing performance enhancement programs and courses.
• Evaluating the suppliers and media channels, negotiating to reach the best deals and managing the partnerships and outsourcing.
• Monitoring the media and advertising then developing insights and analysis of every media individually to measure the ROI and the budget performance.
• Evaluating the team and developing experience exchange programs and workshops.

As a part-time role I:
• Handle the brand and communications internally/externally in order to enhance the brand image
• Structuring the personnel and developing the job descriptions
• Evaluating manpower and developing performance enhancement programs
• Strategize the brand innovation and building creative platforms
• Generate a long term ROI through capturing bigger share of the marketplace potential customers
• Building strong relations based on trustworthy and loyalty

I'm handling the brand, creative and the media PR, however I did manage the rebranding for the group in 2012, and developed the brand guidelines, then released the second version as updated 2014 for the first one, development according to the past experience.
Also I develop the Branding Strategy 2013-16, media planning and budgeting the plans, and finally working on the implementation and monitoring to develop the insights for the analysis of every annual quarter or other roundly performance review.

- Creative Director, managing the creative team to develop the advertising campaign concepts or media art work, based on supplied briefs by the account executives or directors.
- Meeting clients and presenting the agency portfolio, in addition of managing the in-house seminars and brainstorms.
- Managing the outsource work and deals with the suppliers, and checking the supplied media works or materials etc.
- Joining the strategic team the brainstorms and the planning.
- Directing the photo/video shooting and managing the job until the publish or the broadcast.
- Reporting the directors about the work process, equipments and manpower.

- Creative Director, managing the creative team to develop the advertising campaign concepts or media art work, based on supplied briefs by the account executives or directors.
- Meeting clients and presenting the agency portfolio, in addition of managing the in-house seminars and brainstorms.
- Managing the outsource work and deals with the suppliers, and checking the supplied media works or materials etc.
- Joining the strategic team the brainstorms and the planning.
- Directing the photo/video shooting and managing the job until the publish or the broadcast.
- Reporting the directors about the work process, equipments and manpower.

Developing the different media for the country heritage and historical content, as one of the Cultnat roles to digitalizing the country heritage and history.
- Graphic design
- Video Editing
- Motion pictures
- TV direction
- Audio editing
- Website & online media development
- press media and publications