SALES MANAGER
Gulf Supply LTD CO
Total des années d'expérience :29 years, 4 Mois
• Collaborate with the General Manager in planning sales activities and setting sales goals for the assigned districts.
• Monitor daily for -MTD (Customer performance, Converge details, Agency performance, Salesman performance & Sealable Stock).
• planning sales activities and setting sales goals for the assigned districts.
• Researched market trends to remain current with industry and competitor information.
• Managed customer accounts and customer relationships (COOP, KA ( LULU, TSC, CITY, CARREFOUR & Online Platform TALABAT, TAW9EEL & OTHER, Convenient stores, Trolley.
• Held daily check-ins with team members to set objectives and monitor progress.
• Managed sales team activities by evaluating needs of each territory and participating in sales calls.
• Prepared budgets and approved budget expenditures.
• Developed sales team through motivation, counseling and product knowledge education.
• Managed sales team to consistently achieve growth and hit sales targets.
• Monitor and manage sales expenses within the allotted budget
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The Company is pioneering of distributing premium international brands imported from Europe & CANADA, like biscuits, wafers, and cookies, the products are distributed and delivered to Coops, key accounts, HORECA, catering and wholesales market ( Kagi Swiss Wafer, Voortman Candinan Cookies, Wllker Cookies, Vicenzi, ….)
• Reporting to the General Manager responsible for:-
• Handling all sales channels in Kuwait Market Coop, Sultan Center, Lulu, Geant, Saveco ….., Wholesales, ..)
• Manage a team of 8 Salesmen 12 Merchandisers and developing of their performance
• Responsible for achieving sales target in the assigned salesmen and supermarkets
• Set sales targets for sales representatives, incentives, commissions based on achievements
• Monitor daily activities of the sales team and follow up on sales progress, collection status & accomplishments
• Translates Sales objectives into specific action plans to improve distribution, delivers highest numeric distribution, share of shelf, market share & other KPIs per category, brand and outlet
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan
• (Trade and Consumer campaigns)
• Develop plan to build -up weighted distribution in each market, as well as in-store visibility plans and follow -up to achieve timely & effective implementation
• Play a center role in steering coops & Key Account markets in coordination with respective globally distributors management, with aim to continually improve share of shelf vs
• Competitor
• Direct and manage some sales activities with MENA region(VOORTMAN & WERNLI Brand )
• Main achievements
• Optimize /maximize distribution by Improved and increment spaces in confectionary section and health food section at most key account market
• Increased sales of brand Voortman (sugar free, Omega-3) by definition to the consumer the health food benefits through the distribution of leaflets for the product as well as the distribution of free samples, which led to the creation of awareness among a large segment of consumers
• Conduct successful campaign to changing brand (Swiss wafer chocolate) from Toggi to Kagi in major markets
• Initiate, plan, and develop visibility solution such as display stand, Gondolas, Promotion Island and POS material which contribute toward more effective visibility for our products.
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One of the largest food suppliers in the Kingdom of Saudi Arabia, have assigned a specialized team for distribution, supported by a giant fleet, to deliver food products to wholesale distributors across the Kingdom, and the distributor for a wide range of international brands
• Sunbulah: (a wide range of pastry and dough products, frozen vegetables, meat, and cheese).Al Shifa: Al Shifa 100% natural honey reporting the Area Sales Manager, responsible for:
• Handling key accounts customers in AL-Riyadh Region (PANDA, CARREFOUR, DANUBE, GEANT….)
• Manage a business worth over 25 million Saudi Riyals per annum covering Central Region - AL- Riyadh
• Manage a team of 2 Supervisors, 6 Salesmen 16 Merchandisers and developing of their performance
• Monitor daily sales activities, supervise and lead the assigned key account teams to achieve better results by allocating sales and collection targets, reviews MTD Sales per Sales Rep
• Set sales targets and collections for Sales Representatives
• Maintains credit control of customers in line with the trading terms
• Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan
• (Trade and Consumer campaigns)
• Develop and execute the annual business plans with focus to increase volume and market
A leading FMCG company in the distributions of international & Local Brand (Kelloggs, Heinz, Cadbury Biscuits, ALkaleejia Pasta, Safa Brand, Mak-c juice powder
• Reporting to vice president, responsible for:
• Handling key accounts customer in U.A.E market (Carrefour, Union Coop, Sharjah Coop, Spinneys, ….)
• Manage a team of 2 Salesman, 18 Merchandisers and developing of their performance
• Develop key customers outlet sales and delivers highest numeric distribution
• Monitor daily activities of the salesmen and follow up on sales progress, collection status & accomplishments
• Set sales targets for Sales Representatives
• Translates Sales objectives into specific action plans to improve distribution, share of shelf, market share & other KPIs per category, brand and outlet
• Spends 80% time in the field with the sales team and documents it in a field contact and on-the- job training
• Main achievements
• Increased the sales by 24 % 2006 compared with 11.5 % 2005
• Improved and increment market share for Kelloggs brand from 15 % to 28%
• Increased sales of our local brand SAFA with participation of campaign ( made in emirates)
• Improved business with sharjah coop by implement Layout agreements.
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• Reporting to the national sales manager based in Dubai
• I was responsible for:
• Handle direct sales in AL-Ain City Key customers, Carrefour, Al- Ain Coop, … (B, C & Whole sales Market )
• Conduct daily visit to all the assigned outlets & Generate new customers
• Responsible for achieving sales target in the assigned territory
• Submit daily report problems and market observations to Sales Manager (Feedback)
• Follow up all sales campaigns & promotional activities with Leading hypermarkets / supermarkets
• Manage of merchandiser journey plans and developing of their performance
• Main Achievements
• Achieved growth rate of 16 % YTD against an overall growth of 10 %
• Won the Award for the best merchandising of TANG juice powder Ramadan 2004
• Expanded sales to include wholesales market
• Identified & established distribution network in B& C outlets in Al- Ain City
• Coordination between the Departments of purchases and stores to prepare purchase request - Food Non-Food - Frozen, …)
• Back to the stores to check stock balance before executing the purchase order
• Follow the account e of suppliers and to maintain a relationship
• Negotiate contracts on behalf of their organization
• Approve the ordering of necessary goods and services
• Evaluate and monitor contracts to be sure that vendors and supplies comply with the terms and conditions of the contract and to determine the need for changes
• Maintain and review records of items bought, costs, deliveries, product performance, and inventories
• Inventory Control
• Preparing and maintaining records of all inventory
• Compiling inventory reports and issuing them to management
• Investigating inventory shortages and discrepancies
• Working with sales team, customers and other members of the warehouse, as necessary
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Awarded as the best graduating project ( 1994)