Syeda Mahnoor Rizvi

Brands For Less Group, Dubai, UAE - \[2025 - Present\]
• Oversee end-to-end import operations for sea and air freight shipments, ensuring on-time
clearance, accurate documentation, and seamless delivery to warehouses.
• Serve as the primary liaison between suppliers, freight forwarders, customs brokers, and internal
teams, providing timely updates, resolving shipment issues, and maintaining a strong customer service
standard.
• Prepare, verify, and process all import and customs documentation including commercial invoices,
packing lists, COO, and bills of lading, ensuring full compliance with UAE customs and DP World port
regulations.
• Maintain in-depth knowledge of local and international freight forwarding procedures, offering
guidance on import compliance, HS codes, and duty structures.
• Monitor and track shipments via Cargoes and other logistics platforms, providing clients and
management with accurate ETAs, vessel schedules, and delivery status reports.
• Coordinate with accounts and procurement teams to validate freight and clearance charges, resolve
discrepancies, and support cost optimization.
• Ensure data accuracy and proper file management for each shipment to support smooth audits and
reporting.
• Deliver exceptional customer service by responding quickly to inquiries, maintaining transparency in
communication, and ensuring customer satisfaction throughout the shipment lifecycle.

Managed product development for bed linens and home textile products,
overseeing sourcing, sampling, and cost negotiations with global suppliers.
• Researched market and customer preferences to propose innovative product
designs and fabrications aligned with seasonal trends.
• Assisted in analysing sales performance and re-order potential to support
assortment planning and category growth.
• Coordinated closely with vendors and internal teams to ensure quality
standards, timely shipments, and cost efficiency.
Key Highlights:
• Played a key role in developing new home textile assortments, improving
product appeal and sales.

Procured printing materials, signage components, and branding accessories for
client projects.
• Managed purchase orders, invoices, and supplier agreements, ensuring timely
and accurate execution.
• Built and maintained vendor relationships, introducing new suppliers to
improve quality and reduce costs.

Coordinated end-to-end product development for denim collections, including
sourcing, fabric selection, sampling, costing, and bulk order execution.
• Collaborated with international vendors and mills to source high-quality fabrics,
trims, and washes, ensuring product aligned with trends and price targets.
• Conducted trend and competitor research to support seasonal range building
and assortment decisions.
• Assisted in vendor negotiations on pricing, lead times, and MOQs to maximize
margins and meet deadlines.
• Supported cross-functional teams (planning, logistics, and QA) to ensure on
time order execution and smooth product lifecycle management.
Key Highlights:
• Contributed to the successful launch of denim collections tailored to customer
demand and market trends.
• Built strong vendor relationships, improving communication and reducing
delays in product sampling and delivery.