Director - Content MEA
Vuclip Middle East - FZ LLC
Total years of experience :19 years, 3 Months
Created and designed a mobile and OTT content strategy, implemented successful curation objectives, managed daily operations and editorial for the Middle East and Africa Products in both the Telecom and OTT space.
Identified successfully potential content providers in the region based on the designed content strategy and library gaps, acquired relevant content and built long term relationships with existing content providers.
Hired and Managed the Middle East and Africa content team for content curation and acquisition purposes.
Successfully monitored content performance from a consumption and ROI perspective and continuously tweaked strategies accordingly.
Competitive and Market analysis.
Active member of the internal “Hiring Council” that is responsible for scanning new hires within the company. This involves assessing the potential candidates for company core cultural values and individual abilities.
Created and designed the radio content portfolio the Middle East region.
Designed new Arabic radio channels that included the first lounge music satellite radio channel on the WorldSpace platform, as well as, a format for the first dance station, and an Arabic fusion music station.
Identified potential content providers in the region based on the set strategy.
Hired and trained the team and conducted daily operations and managerial team work
-- Ideated and conceptualized for entire station programming on air, script writing, team management (a team of 8 presenters), coordinated work with the music, production and sales departments, administrative and managerial work and team evaluation.
- Guided the team and coached on air talent and presentation skills
- Senior Presenter, News Reporter and Program Producer in the Arabian Radio Network on Al Arabiya 99 FM Radio.
- Produced and presented on air live shows throughout different times during the week, recorded voice-overs for adverts and radio promotions, attended press conferences and did live reporting for the radio at major events happening in Dubai.
- Organized major event coverage like the Dubai Summer Surprises and the Dubai Shopping Festival. GITEX, IMF and World Bank Meetings in Dubai 2003.
- News editor and newsreader in English for Free 96.7 FM (part of ARN) in July 2003.
Bachelor of Arts, Journalism and Mass Communication, Specialization: Broadcast Journalism, the American University in Cairo, Egypt Minor: Political Science, Specialization: International Relations and Child Psychology GPA 3.9 Graduated as top student of the Department of Journalism and Mass Communication
Thanweyia Amma Certificate, 96 %