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Mai Khalid, Head of E-Commerce & Marketing at Union Trading Co.

Mai Khalid

Head of E-Commerce & Marketing at Union Trading Co.·Union trading company

Kuwait

Bachelor's degree, Business Studies

Work experience

Total years of experience: 11 years, 2 months

Head of E-Commerce & Marketing at Union Trading Co.

November 2023 - Present

Union trading company

Sharq, Kuwait

November 2023 - Present

As the Head of E-Commerce & Marketing at UTC, I lead strategic initiatives to drive brand visibility and maximize revenue in both wholesale and retail sectors. My responsibilities include crafting and executing comprehensive marketing strategies, optimizing e-commerce platforms, and fostering cross-functional collaboration for seamless customer experiences.
Company industry:
Retail & Wholesale
Job role:
Management

E-Commerce Online Marketing Manager

January 2021 - October 2023

M. H. Alshaya Company

Al Kuwait, Kuwait

January 2021 - October 2023

• Developing online marketing strategies by researching and analysing market trends using in- house designed dashboards, and by leading discussions with the online trading, content and design teams.

• Managing the online marketing department's budget and measuring the financial effectiveness of Continuous Improvement (CI) activities to ensure continuous Return on Investment (ROI).

• Setting KPIs and objectives for the online marketing team; monitoring and improving their performances by maintaining frequent training sessions.

• Maintaining customer's relationships and maximizing their engagement with the brands; increasing retention rates and advocacy by implementing re-targeting techniques and focusing on look-a-like audiences.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

E-Commerce Online Marketing Executive

December 2018 - December 2020

M. H. Alshaya Company

Al Kuwait, Kuwait

December 2018 - December 2020

• Assisted in setting up strategies to develop long lasting digital connections with consumers using social media platforms like Instagram, Facebook, etc. and using online newsletters and promotional emails.

• Increased sales for several international brands by guiding the design team to create engaging marketing campaigns as well as to optimize the User Experience (UI).

• Measured the performance of digital marketing efforts using Google Analytics and boosted traffic by 15 - 25% to multiple brands' websites using SEO techniques like generating relevant keywords and utilizing optimized topics.

• Designed and implemented automated CRM activities that organically spread brand awareness amongst newly joined customers.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Arabic Content Writer

May 2018 - November 2018

fantasy world toys

Al Kuwait, Kuwait

I found this job using Bayt.com

May 2018 - November 2018

• Launched the website’s Arabic version of and continuously maintained its content by applying quality control measures over the translations.

• Created simple, configurable and bundle products using Magento software and generated periodic reports to observe the progress of publishing all products online.
Company industry:
Retail & Wholesale
Job role:
Administration

E-Commerce Online Merchandiser

November 2017 - May 2018

Alghanim Industries

Al Kuwait, Kuwait

I found this job using Bayt.com

November 2017 - May 2018

• Strategically merchandised and sorted incoming products over the different pages and sections of X-Cite website like "Just-in", "Category Listing", "Trending", etc.

• Tracked the online available products and continuously monitored their stock levels; analysed the most selling products and informed the inventory team when they decrease below their thresholds.
Company industry:
Retail & Wholesale
Job role:
Sales

Content Analyst - E commerce

January 2016 - November 2017

AlGhanim Industrial

Al Farawaniyah, Kuwait

January 2016 - November 2017

• Formed 10, 000+ products' descriptions in English and Arabic languages on X-Cite website while maintaining the accuracy of the technical details in every product.

• Tracked missing/incorrect details of older products and ensured they were filled and updated using Magento software.
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Customer Service Executive

April 2015 - December 2015

April 2015 - December 2015

Posta Plus, Kuwait
•Responding to inbound calls and arranging the process of receiving and delivering shipments from and to customers.
•Receiving complaints from customers and escalate them to the management.
•Responsible of data preparation and gathering the requirements for different projects.
Job role:
Customer Service and Call Center

Lab Administrator

November 2012 - June 2012

November 2012 - June 2012

Arab Open University, Kuwait
•Training the students to register courses, upload homework and being familiar with multiple online systems.
•Registering and arranging the books come to the library.
•Responsible of borrowing books to the students and tutors.
Job role:
Administration

Education

Bachelor of Business Studies with Accounting

June 2014

June 2014

Bachelor's degree, Business Studies

Kuwait

GPA (point): 2.78 out of 4

GPA (point): 2.78 out of 4

View attachment

Arab Open University

June 2009

June 2009

Bachelor's degree, Business Studies with Accounting

Kuwait

GPA (point): 2.78 out of 4

GPA (point): 2.78 out of 4

. 2014

Al-Farwaniya High School

January 2005

January 2005

High school or equivalent, Literature

Kuwait

Skills

MS Office, Power BI, Magento, SocialBackers and Dynamic Yield
Expert
MS Office, Power BI, Magento, SocialBackers and Dynamic Yield
Expert
SEO, Content Marketing, Paid Marketing, Merchandising, Copywriting, A/B Testing
Expert
SEO, Content Marketing, Paid Marketing, Merchandising, Copywriting, A/B Testing
Expert
Google Analytics, Trends, AdWords and Data Studio
Expert
Google Analytics, Trends, AdWords and Data Studio
Expert

Languages

Arabic

Expert

English

Expert