business unit manager
Ibn Sina pharma
مجموع سنوات الخبرة :20 years, 7 أشهر
Manage Dymatize brand in Egypt in all aspects of
sales channels (pharmacies, specialties CO., Gyms,
and E-com).
Create marketing plan and trade marketing
activation in all (media channels, influencer, on
ground, POS material, marketing tools and samples
campaign ...).
Put sales plan, business development, and grow
relationships with all key accounts.
We achieved more than 50 million sales during
launch within first 10 months with help of 35 key
accounts.
Managed budgets, finance control, pricing strategy
and resources effectively to achieve financial goals
and maximize profitability.
Conducted detailed market analysis for informed
decision-making and strategic planning.
Championed process improvements that resulted in
increased operational efficiency and reduced
overhead expenses.
Commercially astute,
with ownership of P&L.
Confidence,
Perseverance, &
teamwork.
Communication skills &
relationship building.
Goal-oriented,
entrepreneur,
Proactive, Key
account
management
experiences.
Meticulous with
excellent attention to
detail.
Motivated, excited
about development &
progression.
Multitask & priorities
organizational skills.
Operations
Management,
Organizational
Development
Key Performance Indicators
Microsoft WIN 2000,
WINS XP & WIN 8 & 10
(Word, Excel,
PowerPoint, Access,
Internet).
Languages
Arabic
English
Monitored performance metrics regularly to identify
areas for improvement and drive continuous
progress.
Balanced risk management with strategic
objectives to optimize overall business performance
outcomes.
Implemented innovative marketing initiatives for
increased brand visibility and customer
engagement.
Communicated regularly with executive leadership
regarding progress updates, challenges, and
achievement highlights within brand.
Manage all aspects of sales channels, trade
marketing, strategy plan, finance control, business
development, and relationship with all key
accounts.
Evaluated and improved sales processes, leading to
more streamlined approach that maximized
revenue generation opportunities.
Analyzed sales data to identify opportunities for
expansion into new markets, driving increased
market share.
Developed strong partnerships with key
stakeholders, fostering collaboration to achieve
shared goals.
Improved profit margins through diligent expense
monitoring and implementation of cost-saving
initiatives where appropriate.
Increased sales revenue by developing and
implementing effective marketing strategies for
commercial products.
Achieved growth targets by devising creative
promotional campaigns designed to attract new
clients while retaining existing customers.
Researched market to identify potential customers,
increasing customer accounts \[70\]%
Increased sales by $\[1000000\] by increase number
customers and products portfolio.
Developed \[price\] and \[sales\] strategic plans to
encourage business growth, increasing profits \[10\]%
Build retail and HORECA channel in (sales team,
routes, customer, contracts, M.M).
Managed key accounts with strategic planning and
relationship building, resulting in increased customer
loyalty and repeat business, to achieve more than 10
M monthly and dealing with biggest large groceries &
HORECA like ( Hawawshi Al-Rifai, Arabiata
restaurants, GAD chains ...)
Develop and create strategies for this channel, find
solve to all problems facing company in finance,
personnel, merchandise and marketing.
Negotiated contracts with vendors and suppliers,
ensuring best pricing and terms for company
profitability.
Created compelling presentations that highlighted
product features/benefits to potential clients while
addressing their pain points directly.
Organized regular sales meetings to review progress,
share best practices, and set achievable targets for
continued success.
Overcame objections from potential clients by
addressing concerns effectively and offering
customized solutions based on their unique needs.
Built long-lasting client relationships through excellent
customer service and consistent follow-ups.
Evaluated competitor offerings to maintain a
competitive edge, adapting strategies as necessary
for sustained success.
✓ Analysis and survey of competitions and accordingly positioning of right product in the market.
✓ Appointment and assessment of distributors, dealers Performance and Management of Distributors and Direct Dealers, Collections of Payments.
✓ Assisting in the promotion sales for our products and resolving their problems faced in the market.
✓ Managing a team of Sales, advertising the products through Audio Visual Media and Promoting sales through dealer networks.
✓ Launching of new products at Dealers, farmers level, survey of their opinion about products, marketing of the product through analyzing the market.
✓ Ensure customer satisfaction by implementing the customer related policies and motivating them through monetary & non-monetary incentives.
✓ Maintaining a close coordination with the government departments especially the Department of Agriculture.
✓ Developing productive long term relationships and strategies with customers.
✓ Closely cooperating with the weighted and potential customer like (Carrefour, spinney’s, metro, On the run, Total, Emirate miser, Quick 24, Alfa market and army).
✓ Regular update on market information relating to competitor activities, pricing and demand to provide inputs for the development of strategic sales plans.
✓ Market visit to customer on regulator schedule to strengthen relationship and ensure the continuation of contracts and get the first deal in advance.
✓ Push to generate more of sales by identifying new three cash routs (petrol stations and specialist) to reach better market distribution.
✓ Responsibility to achieve the yearly target assigned for the market allocated as per the budget to achieve profitability for the business
✓ Closely cooperating with other departments involved with my department like finance, fleet, legal, routing, and I.T.
✓ Manage customer credit and payment in all Egypt.
✓ Develops and executes effective HORECA account-specific Sales programs and work closely with marketing team in the contracts, marketing activation and M.M in the outlets, and make new deals with hotels like (Marriott, Hilton, intercontinental, Fairmont, and more....).
✓ Analyze sales data to recommend, implement and administer methods and procedures to enhance the sales improvement of the Company.
✓ Manage 13 accounts managers (7 Cairo & Giza and 2 in Alexandria, 1 Hurghada, 1 sharm el sheikh, 1 Delta, 1 HORECA Cairo)
Develop sales and marketing strategies to drive sales growth in the area.
Develop and manage an efficient distribution network, which consists of a 4200 outlets to improve sales performance.
Manage the sales team, which consists of a 35 sales Rep and 6 sales supervisor for sales growth and revenue enhancement which reach 6 million daily.
Coordinate with Zonal Sales Manager and the fleet, finance, Warehouses, HR, legal departments and all top management to enhance sales performance.
Provide timely feedback to the sales personnel regarding their sales performance.
Provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees.
Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieve in the area.
Develop and implement distribution plans for a geographical district, which meets the objectives and targets of the regional Trade marketing, & Distribution plan and is in line with brand strategy and the needs of the trade.
Keep Area Sales Supervisors fully informed through formal and informal communication at all times of objectives, progress and future action plan.
Supporting and following up on People, Tools, and Processes that are available in the branch to ensure effective utilization of these resources for achieving Customer Satisfaction in the area.
Provide staff with assistance in performing difficult or complicated duties.
Hire, train, and evaluate personnel.
Plan and prepare work schedules, and assign employees to specific duties.
Attend company meetings to exchange product information and coordinate work activities with other departments.
Actively reviewing outlets contracts and Coordinate sales promotion activities to develop methods and procedures to increase sales, expand markets, and promote business.
Monitor sales staff performance to ensure that goals are met.
Listen to and resolve customer complaints regarding services, products, or personnel.
Formulated pricing policies on merchandise according to profitability requirements.
Developing results-driven sales goals and develop action plans to help them achieve goals.
* Channel Manager (2009 to 5/2012)
I built a project of the government and army.
Included agreements, contracts, ways of dealing, credit limit, methods of payment, budget, bonus and Merchandising material, With management credit around 2 million L.E monthly.
Where market share has increased to become the leader in that sector.
Develop and implement the sector TM&D plan which meets the objectives of the regional trade marketing and distribution plan which is in line with brand strategy and the needs of the trade.
Manage the implementation of account plans for merchandising and promotion in the outlets; ensure availability and visibility
Manage the productivity & cost optimization of the area (trade spend effectiveness in the area).
Work closely to the Regional Manager to adapt trade programmes developed
* Team leader (From 2007 to 2009)
Identify area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics, trade marketing status, existing and own competitor's materials, & trade promotions.
Manage all the classification of all outlets that either sell tobacco products or attract key target consumers (ASU30) (adult smoker under 30) including the ability to match the image of the outlet and consumer with the brand image.
Managing a team of 5 distribution reps covering 1200 customer with overall budget around 30, 000 $ / Month, Providing the Appropriate on-job coaching, training, motivation and staff development in order that trade marketing and distribution representation is superior to the competition in respect of both core and added value services.
Trade marketing and distribution (3/ 2005 to 2007)
Achieve trade coverage, visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency.
Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized.
Managing a team of 7 sales reps to achieve the targets, problem-solving and training the team to raise their skills.
Close the deal with customer and make him satisfied.
Responsible for the management 6 stores (accessorize, makeup, cosmetics and beauty) in the eastern region of Saudi Arabia.
Identify the area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics and put the strategic and marketing plan for the area, existing and own competitor's materials and customer satisfaction in the stores.
Contracts with malls and agreements with international companies at points of sale in our stores like Christian Dior, Chanel for Makeup, cosmetics and beauty.
Selecting the latest fashion appropriate to the seasons in the shops.
Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the area.
Manage an efficient and effective area team through on-job training, motivation and staff development in order to deliver brand and trade programmes that are superior to the competition.
Minimize commercial risks in the area.
Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible
*Sales supervisor
Managing a team of 5 sales reps to achieve the targets, problem- solving.
Planning, organizing, leading, and controlling the team and other resources to achieve organizational goals effectively and efficiently, and training the team to raise their skills.
Establish close working relationships with the customer in order to gain high levels of support and loyalty to build a professional network to the team.
Develop and control credit risk directives for the team according to guidelines set by company and the sales manager.
*Showroom manager
Responsible for Nasr City showroom through organizing, Image, sales rep performance, customer need and customer satisfaction, close the deals and coaching the team.
The major is management
faculty of commerce, 1999 , Accounting