Analyst, CS Marketing Research (Retail Audit)
The Nielsen Company
Total years of experience :14 years, 7 Months
Fully dedicated to servicing PepsiCo & Beyti/AlMarai accounts, working closely with the beverages (PCI), snacks (CFI) & Dairy business units.
Providing comprehensive analytical support to clients, assessing information, identifying solutions/opportunities & making fact-based recommendations for business issues.
(Ad-Hoc, Answers & WSP expert)
Managing day-to-day administration of CBP accounts, answering client queries, coordinating on analysis and reporting of assigned research projects.
Working closely with clients from the stage of client briefing to the final stage of report writing and presentation of results.
Engaging in Business Development by assisting in sales activities of the firm, promoting & selling RMS services & products as well as cross/up selling other types of research products to achieve revenue targets.
Ensuring the smooth collection of debt from clients and communicate any contract job changes to Finance department for correct invoicing.
Delivering product trainings to clients.
Delivering strategic business insights (4P’s) for FMCG clients in the MENA region (included but not limited to Colgate-Palmolive, Coca-Cola, PepsiCo, Nestle, Unilever, Kimberly Clark, Mars, Nadec, Reckitt Benckiser & SC Johnson).
Analyzing market trends, Interpreting data, formulating templates, charts & reports, providing insights, recommendations & key take outs based upon the research findings. (Ad-Hoc, Answers & WSP expert)
Handling local and international data requests coming from account managers.
Liaising with regional account executives to coordinate timelines & deliver timely accurate market reports.
Providing analytical, technical support & coaching for new team members.
-Contributed in the development of marketing plans and strategies.
-Performed market analysis, including consumer behavior & the monitoring of competitors’ activity.
-Managed Email Marketing campaigns (e-shots & e-newsletters) including mailing list segmentation, testing and delivery.
-Handled Social Media campaigns including projects’ setup, day to day follow-up, reporting & tracking of performance as well as improvement recommendations.
-Supervised implementation of Search Engine Marketing (SEM); Pay Per Click campaigns (PPC) & Search Engine Optimization (SEO).
-Administered the website's content updates.
-Implemented online advertising, viral & affiliate marketing.
-Assisted in the execution of online PR activities.
-Conducted primary research on consumer markets, monitored market trends & was responsible for identifying potential areas of investment for the firm.
-Developed ideas for new packaging designs, including shape, size, colours, fonts and imagery.
-Oversaw the production of newspaper and magazine advertisements, email campaigns, websites, exhibition stands, and acted as the primary liaison with art designers and printing houses to ensure the proper execution of marketing materials.
-Attended events such as receptions & exhibitions for networking & seeking potential business opportunities.
-Served as a Mediator between OCI & vendors.
-Responsible for purchasing OCI’s hardware and software.
-Conducted market surveys & comparisons in order to provide the firm with up to date equipment.
-Ensured products & services are purchased in the most cost- and time- efficient manner.
-Maintained OCI’s relationship with different vendors and partners ensuring business continuity.
-Maintained and updated customer databases for communications & following-up.
-Assisted in developing marketing content, such as website material (online information regarding international & domestic destinations, transportation, accommodation options & travel costs), brochures, travel packages to ensure it is current.
-Participated in providing quality service, timely and accurate completion of travel arrangements and the sale of value added services.
Performed a broad variety of financial services such as opening and closing accounts, Renewing time deposit accounts, Assisting clients with account inquiries, Maintenance and problem resolution.
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility within the EU & the other world countries. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus reflects the changing issues and practices within marketing and employers' views of marketing in today's business environment.