Digital Media Planner
Alliance Advertising And Marketing
مجموع سنوات الخبرة :6 years, 3 أشهر
Key Deliverables
• Planning and implementing the overall digital marketing strategy for newly launched Hijabi.pk.
• Running performance marketing ads for national and international clients.
• Budget spent $40000 in total on client's social platforms i.e. Google Ads, Facebook Ads, Instagram Ads, Tiktok ads and LinkedIn Ads
• Campaigns strategies based on Google Display Ads (GDNs, Video Ads on Youtube and partner sites.
• Use various strategies such as remarketing, publisher's ads, and placements ads, high end optimized keyword searching. optimizing the campaigns for maximum CTR and ROAS
• Run ads on Facebook and Instagram. manual placements, demographic and behavior targeting. work with clients such as LRBT Canada, Depilex smileagain foundation - USA and Hijabi.pk Pakistan
• Look after branding and digital branding - developing the calendar content and getting creative made from the team posting looking after queries and orders too.
• Function closely with the leadership teams for evaluating channel performance and providing improvement strategies.
Key Deliverables
• Worked with 4 clients, 1USA - 3 UK clients. 3 were full launches
• Handled overall activities, including bringing in new business, maintaining relations, and identifying business opportunities.
• Got amazon choice badge, building the store, running PPC ads on amazon. Tools used Helium10, Jungle Scout, Merchant Words
Gathered internal and external input to develop a strategic vision for the opportunity set.
▪ Actively planned and executed various e-workshops and events for the firm.
▪ Worked in coordination with the graphic designer to develop and design social media posts.
▪ Played a crucial role in handling queries related to the brand's product knowledge and promotional offers on social media
platforms.
▪ Successfully handled client's social media accounts for managing multiple advertising campaigns to achieve brand objectives.
▪ Ensured effective control of marketing results and took corrective action to guarantee that achievement of marketing
objectives falls within designated budgets. In addition, stay current with emerging opportunities in the digital marketing
world.
▪ Contributed to marketing strategy by leveraging social media to identify and acquire customers; obtains market share by
developing marketing plans and programs for each product and directing promotional support.
▪ Mapped new digital opportunities for the client & developed relevant digital strategies to fulfill the objective
Sourced new clients and negotiated contracts with them.
▪ Met with clients regularly and served as the contact between them and the creative team.
▪ Handled client's social media accounts for managing multiple advertising campaigns to achieve respective brand objectives.
▪ Prepared reports, presentations, findings and shared bi-monthly analyses with clients.
▪ Effectively communicate with influencers and bloggers within the media industry to organize publicity
▪ events for multiple clients. Worked in coordination with creative designers to develop and design promotional material, i.e.,
digital posts, videos, brochures, and flyers.
▪ Actively conducted surveys and focus groups to understand the target audience's needs and interests.
▪ Discussed ideas and advertised strategies with clients and assisted them in developing advertising campaigns.
▪ Presented creative concepts to clients for approval and ensured they aligned with the client's brand guidelines.
▪ Managed the budgets clients allocated toward the advertising campaigns.
▪ Collaborated with the creative team to design innovative campaigns on behalf of the client.
▪ Ensured that the creative team completed all projects on time and within budget.
▪ Addressed issues and delays in the project. Delivered the completed project to the client.
▪ Liaised with clients to organize promotional events that fit in with the marketing campaign's goals