Area Marketing Manager MEA
Hotelbeds Group
مجموع سنوات الخبرة :13 years, 3 أشهر
• Established a range of automated marketing campaigns channeled to different criteria - Awareness, Consideration & Conversion.
• Carried the responsibility of liaising the external communications to over 8, 000 active travel agents from across MEA in the Retail (Bedsonline) & Wholesale (Hotelbeds) database.
• Delivering a steady stream of qualified leads for the organisation through various digital channels (e.g. Trade Media, SMS, email, social media) campaigns.
• Ensuring all platforms within the business communicate with each other to remove discrepancies and deliver key promotions/offers to clients in collaboration with global sourcing.
• Carrying out A/B testing on automated marketing campaigns to maximise results.
• Planned and managed the design, content, and production of all marketing materials in parallel with in-house design team.
• Worked with different marketing departments to generate new regional ideas and strategies based on seasonality.
• Developed the loyalty promotional strategy and collaborate with channel owners to ensure seamless marketing execution on the Star Rewards (Hotelbeds loyalty program).
*GTA was acquired by Hotelbeds in 2018
• Developed and executed marketing strategy - including brand, campaigns, communications, digital and social media platforms and PR (media relations).
• Managed B2B loyalty strategy, through gshop (GTA loyalty program) - resulting in average sales of $9 M/monthly across 25 countries in the MEATI region.
• Created, maintained, and conducted analytics reporting across multiple platforms and extract actionable insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Managed complete digital campaigns across various channels and external partnerships resulting in increased brand awareness and +18% lift in sales.
• Planned & coordinated all A-to-Z assets of key regional events the Arabian Travel Market, workshops, Ramadan Gathering and External Workshops.
• Administered partnership regional projects and global campaigns with key networks (Department of Culture and Tourism of Abu Dhabi, Department of Tourism and Commerce Marketing Dubai, Geneva Tourism, Dubai Parks & Resorts (DXB Entertainments), In-house Strategic & Hotel Partnership Programs.
• Planned and executed all digital marketing campaigns with clientele approved pre- approved online strategies against (ROI and KPIs) goals.
• Improve product marketability and profitability by researching and identifying market opportunities.
• Continuously monitored and researched competitor activity on the digital landscape and optimised to promote out of the box initiatives.
• Managed and executed all Social Media Platforms customized to the Arabic consumer - with the objective to reach relevant/potential customers on behalf of clients.
• Brainstorm new and creative growth strategies for the internal design team.
• Utilized strong analytical ability to evaluate end-to-end customer experience/journey across multiple channels and customer touch points.
• Client portfolio: Switzerland Tourism GCC, Geneva Tourism Board, Hotel Villa Honegg, Rail Europe, Light House Studio Dubai, Department of Economic Development in Dubai (Consumer Rights), TripDubai.com, Drakoulakis Shop-fittings.
• Worked with the executive team to set the marketing strategy for the TTL business initiatives, resulting in the average growth of overnights between 2011 to 2014 of +22% from the GCC region.
• Managed the project of launching MySwitzerland.com website in the Arabic language for the MENA region (www.myswitzerland.com/ar/) with over 350, 000 words/scripts.
• Leaded successful digital initiatives across the GCC targeting B2B & B2C client portfolio by email, SMS, landing pages, web placements, and Google Ads.
• Responsible for the regional digital media & PR brand appearance, while maintained media relations with key regional travel influencers and vloggers.
• Maintained effective external communications while engaging content for the Swiss Tourism website and social media in Arabic, attracting followers and potential travellers interested in Switzerland as there next destination.
• Key contact of regional partners and stakeholders of Swiss cantons across GCC amongst key Silver, Gold & Platinum partners (Zurich & Lake Lucerne Region, Lake Geneva Region, Bern Region, Ticino Region, Swiss Airlines, Victorinox, Bucherer Watches)
• Planned and executed to draw all print production in Arabic language (brochures and leaflets) from content selection to cost-effective printing, and distribution to B2B clients & partners.
• Coordinated and managed events of Arabian Travel Market, Riyadh Travel Show, and Swiss Travel Market.
• Advised on operating staff to establish procedures, standards, systems and procedures for the projects of Roads and Transport Authority (RTA) 800 90 90 and 800-SALIK
• Determining, negotiating and agreeing on in-house quality procedures, standards and specifications
• Assessing customer requirements and ensuring that these are met by the call center agents with the agreed procedures and standards.
• Directed objectives to maximise the profitability of the call center service standards and troubleshooting.
• Recording, analysing and distributing statistical information to key stakeholders Roads and Transport Authority (RTA)
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