General Manager
Trusted Food Company
Total years of experience :25 years, 6 Months
Key Responsibilities and Accountabilities:
• Directed all Trade Marketing activities.
• Sales and Trade expense forecasting.
• Annual Sales Planning Process
• Sales and Operations Planning Process (S&OP).
• Category Management selling stories to field sales.
• New Product Launches, sell through, and tracking of results.
• Cross Functional Teams direction and or participation.
• Lunching 27 new private label SKU from A-Z including sourcing of new suppliers from China, Thailand, UAE, Italy, Jordan and Saudi Arabia.
• Designing and executing aggressive strategic sales plans targeted at capitalizing existing client base to increase revenues/profitability and expand market presence of the company.
• Ensuring top line sales goals and bottom line profit goals are met by recognizing profitability/ revenue impact of business opportunities.
• Maneuvering the development/implementation of innovative sales policies/programs with a view to ensure adequate penetration, market share, growth and performance.
• Keeping abreast of market trends to formulate long/short term strategies for enhancing organizational revenue and re-engineering the department chart.
• Supervising overall activities of the sales personnel, setting goals/targets, conducting performance reviews periodically and motivating team members to accomplish the set sales targets.
• Training sales team and acting as a resource to enable them to leverage client relationships to maximum extent possible and obtain competitive position in the industry.
• Developing objectives and strategy for the brands.
• Analysing the brand's strengths and opportunities vs. competition; developing marketing strategy to address opportunities for growth.
• Leading the subordinates in the preparation of marketing plans.
• Moreover the brand manager responsibility.
• Preparing and implementing the marketing plan.
• Assessing product life cycle and setting strategies. Interpretation the findings of (Qualitative and quantitative) and prepare SWOT Analysis.
• Follow up the execution of activities and prepare status reports accordingly.
• Involved in developing the designing & packaging of existing products & new products.
• Track competitor's activities and prepare reports accordingly.
• Provide timely reporting and feedback of issues and challenges to my superior on a timely and regular basis.
• Preparing sales report to measure the performance of each brand on monthly and quarterly bases.
• Prepare report utilizing Insight -Retail Audit:
o Periodic report related to market share.
o Preparing market definition report of main brands.
o Preparing market structure report of main brands.
o Coverage analysis report.
o Competition analysis.
o Pricing analysis.
o Product Market Trend.
Showroom Supervisor
Trainee
Immigration representative
MBA
International Business administration
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