Senior brand manager
brand lounge
Total years of experience :17 years, 9 Months
Select Highlights:
Entrusted with the responsibility of devising and effectuating marketing communication strategies for assigned clients through market scenario analysis to enhancing brand image in consumers mind.
Devising month on month media plan for promotion and branding for varied clients.
Creating a niche market for clients through development of various product communication and consumer promotion activity
Created brands and branding strategy from scratch through Brand discovery, design, development and delivery.
Leveraging tactical communication to generate market awareness across GCC such as Saudi Arabia, Qatar, Dubai, etc. and achieve corporate branding by gathering market intelligence.
Identifying reliable agencies / partners who can participate in the execution of corporate identity as per the brand guidelines across the region.
Created online digital strategies and supervised its implementation
Select Highlights:
Implemented the branding strategies through complete realignment and streamlining of company operations, installation of new accounting and financial systems and hiring & training new staff.
Established the operation system while orchestrating different departments to ensure all pipelines are smoothly running.
Developing various sales tools for sales team, dealers and salesmen to keep them updated on product related information and development that takes place on regular basis.
Effectively introduced and developed 3 new partner brands and created the Brand architecture from scratch
Expanded the product lines to Germany, USA in addition to adding more suppliers in Sweden.
Controlling sales and marketing budget without compromising on quality and volume requirement of various marketing activity related expenses.
Major Accomplishments:
Contributed outstandingly by restructuring the company and reducing administrative costs by 50% while increasing turn over by USD 1 Million
Played a stellar role in restructuring the banks’ loan and increased bank loan by 30% ( total USD 1.5 Million)
Select Highlights:
Single handily controlled entire project at various phases from Market Analysis, Design, planning, project budget allocation to pacing the plans into action.
Initiated tendering process, entering analysis, negotiation and awarding the tender to the most deserving applicant.
Formulate brand strategy and create TOR of the tender at attract the right PR and media agencies, animation houses and event organizers.
Designing & preparing all the media, animation, videos and social media elements. Take random collection of feedback & setting corrective course of action if needed while handling all media & PR buzz
Devise future plans and work on extension plan for the campaign once the current project attained complete success.
Major Accomplishments:
Created the Made in Jordan brand “Baladi”, for which awareness levels where estimated at 70% and at 30% of increase in public awareness of the local products.
Stellar role in managing the project successfully where it was failing for 3 years back to back alongside other main roles
Created and defined roadmap for campaigns which have been highly successful and now used as reference to measure future campaign effectiveness.
JSMP, which seeks to improve services and competitiveness of small- and medium-sized enterprises, is implemented by JEDCO and funded by the European Union under a 16-million-euro grant agreement.
Select Highlights:
Successfully managed 20 grant beneficiaries to achieve their aspired goal and ultimately enhanced their competitiveness through technical and supervision support for their activities, many of whom became a success story in their specialty.
Libya mission for the services sector was a great success in opening new doors for the 40 SMEs and enhanced JEDCO experience in promoting, managing and enhancing the success rate for participants.
Organized 2 missions to Algeria and Libya for 80 SMEs in 4 sectors from A to Z
Major Accomplishments:
Over 30% of the companies created new projects and bagged bigger business through the successful mission of Liybia and Algeria
Appointed as the primary contact for representing JEDCO in major events and conferences and a key note speaker
Performed brilliantly in JEDCO that led to a collective decisions by management for recommending me for the Amman chamber of industry project
Key Achievements :
1.Upgrading Sales and Marketing systems
A. Introduced monthly sales targets and rewards
B. Developed CRM system linked to the accounting data base
C. Direct field visits to develop market understanding and discover new opportunities
2.Upgrading accounting systems
A. Reconstructed the accounting reporting system
B. Upgraded to computer issued invoiced developed internally
C. Constructed monthly reports and review per product
3.Development of the Company’s Image
A. Created the first website & supervised the development of the second
B. Designed the posters, advertisements and setup for the trade shows
C. Setup & conduct company’s presentation including full responsibly of foreign key guests
4.Communications with international suppliers
A. Presented new grounds of future mutual development
B. Expanded the companies product lines and sources across to Asia & USA
Directly responsible for -not limited to - marketing Jordan in Austria, Switzerland, Japan and Scandinavia in coordination with JTB market based representative.
Key achievements during this period include :
1.project leader of the first emarketing initiative in Switzerland and Austria with a budget of 250, 000USD which was a key success that lend to contracting a dedicated e-marketing company since.
2.Also designed the first call for action buss campaign in these countries which called for action via a dedicated landing page which also lead to the first measurable result.
3.Not to mention designing a fully automated system for handling JTB data base and international applications online.
Key Responsibly :
Enhancing and maintaining JTB network abroad
1.Directly motivate and follow up JTB MBR’s to stimulate creativity
2.Planning and appraising the different marketing activates in each market
3.Developing and maintaining JTB network abroad through continuous contacts and activities including country visits
Upgrading systems and introducing new opportunities
1.Reconstructed the reporting system of expenses
2.Developed the reporting and data base system
3.Introduced E-marketing and advance utilization of IT technology
Development of the marketing program
1.Continuous search and development of different marketing tools and competitor analysis for Switzerland Austria and Scandinavia
2.Implemented a successful marketing campaign in 2007
3.Creating strong connection with the media and press in these region
4.Maximum utilization of available resources to present Jordan abroad
it was 12 months masters degree in UK , and specialized in international business management, was ranked number 5 out of 72 international students
graduated with honers and number 1 on all years , specialized in marketing