Events Executive
United Media Services
Total years of experience :12 years, 1 Months
• Conceive brand related events to achieve multiple objectives- revenue, enhanced brand image, client networking.
• Generate sponsorships and manage all aspects of logistics and event coordination.
• Ensure the smooth conduction of the events as per planned objectives.
• Grow the existing event properties and develop new concepts and new markets for the events business of UMS.
• Participate in Management forums to grow the overall UMS business locally and in other markets.
• Develop & service existing clients and nurture new clients.
• Ensure smooth operations for all events/projects, scheduling and co-ordination to meet deadlines.
• Expand the Events business of UMS regionally and identify regional opportunities for UMS to maximise thereby establishing its foothold in those markets.
• Using techniques ranging from surveys and focus groups to statistical analysis.
• Prepare reports of findings, illustrating data graphically and translating findings into written text.
• Develop strategic analysis studies and points of view.
• Provide research-based business insights and knowledge support.
• Liaison between Client, Fieldwork Team in order to ensure smooth execution of projects.
• Projects worked on:
Advertising Campaign Effectiveness for a leading food brand
Auto Servicing Behaviour Research for a leading Automobile Dealer
Qualitative Study of Market Demand for LASIK Treatment in Oman for a leader in Eye Laser Treatment.
Research Study on Oman Rail
Automotive Consumer Behaviour for a leading automobile dealer (ongoing)
Customer Satisfaction Survey for Electricity in Oman
• Making calls to local and International companies and informing them of the upcoming exhibitions.
• Assisting the participating companies in finding the right package.
• Negotiating on sales deals with the companies.
• Developing and maintaining databases.
• Understand the usage of lingerie by different age groups of women.
• Understand the perception of the various lingerie brands and reasons for the same.
• Analysis of various lingerie brands and outlets.
• Recommendations for a new lingerie brand - positioning route and product idea.
• Understanding the competitive positioning of Mantri Square among Mall-Goers and Non-Mall Goers.
• Understanding the high street shopper, their reason for preference of high streets over malls and understanding their perception of malls and barriers to visit them more often.
• Arrive at the ranking by these shoppers of their preferred shopping destination.
• Preparing and finalising the House Rules and Regulations of Mantri Square, Bangalore.
• Drafting of emails for the Chairman’s - Dr. Vijay Mallya’s office.
• Attending to guest’s complaints, grievances, compliments and feedback via email and phone.
• Acting as an intermediary between the guests and the departments.
• Investigation of cases with the departments based on guest feedback.