Malak Abu Hammad

• Growing the department from 4 to 20+ team members of 4 cross functional teams to serve 20+ clients across the MENA region like Nakheel, Bloom, Dubai Safari Park, Yelo, Foodics, Western Digital, and KDD.
• Architecting and leading the technical development of two digital SaaS products deployed on AWS.
• Managing pre-sales, procurement and budgeting processes, optimizing resource allocation resulting in a 20% reduction in overall costs and driving operational efficiency, and increasing profitability.
• Streamlining workflows and resource allocation, resulting in increased team productivity and cost reduction for 30+ projects.
• Authored Software Requirement Specifications (SRS) and System Design Documents (SDD) for client solutions.

• Developed multi-channel digital communication platform handling ~1.5M SMS a day.
• Developed real-time reporting and analytics dashboards for more than 100M SMSs.
• Created a Yii extension for MongoDB replacing the PHP driver.
• Maintained systems and APIs catalog, validating the implementation against solution architecture.

• Spearheaded the software development team, driving innovation and standardizing policies and guidelines, resulting in a +50% improvement in code quality.
• Orchestrated scalable SDMSs with cloud infrastructure for the main players in GCC like ADGM, ADCCI and QSE for evaluating 200+ listed companies in UAE and Qatar.

• Conducted software architecture consultations for three clients in fintech and digital directory domains in KSA and Jordan.
• Designed scalable NoSQL database architectures and engineered backend systems based on microservices principles for a client in Jordan.

• Implemented microservices handling millions of social media feeds on a daily basis.
• Crafted user stories and architecture of content management service enhancing daily operations by 70%.
• Troubleshot system issues and optimized backend processes following clean code principles and standards.

• Built multilingual SEO optimized e-stores for 4+ clients in Jordan and USA.
• Integrated e-stores with payment gateways supporting thousands of online transactions.

• Implemented 5+ new features and integrations leveraging Magento Enterprise Edition.
• Enhanced website performance reducing page load time to less than 1 second.