ملاذ  شرفلي, •	Business Unit Manager – ENT & HA - AMICO

ملاذ شرفلي

• Business Unit Manager – ENT & HA - AMICO

Al Amin Medical Instruments Co. (AMICO)

البلد
المملكة العربية السعودية
التعليم
بكالوريوس, Electronics Engineering
الخبرات
27 years, 4 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :27 years, 4 أشهر

• Business Unit Manager – ENT & HA - AMICO في Al Amin Medical Instruments Co. (AMICO)
  • المملكة العربية السعودية - جدة
  • أشغل هذه الوظيفة منذ يناير 2014

• Management of $7.5 Million Business of the ENT product line including Surgical, Clinical, Audiology, Balance, Posthurography, Speech Therapy & Hearing Aids product lines on the company group level in the Gulf area (Saudi Arabia, UAE, Kuwait, Qatar, Oman & Bahrain) as well as supervision & support to the MENA countries (Egypt, Jordan, Syria, Lebanon, Iran & Iraq).
• Managing the ENT team in KSA & Gulf Countries.
• Executing of annual business plan and Sales budget as well as directing the annual Marketing budget and the P&L.
• Generating and implementing the action plan according to the company vision.
• Analysing market opportunities and requirements on both existing and future foreseen Products/Markets.
• Maintain annual growth for sales.
• Developing highly effective staff training program for sales, marketing & technical ENT teams.
• Maintaining the relationship and satisfaction of business partners & suppliers.
• Arranging events such as users meetings, conferences, seminars and products orientations within the Group coverage.
• Set marketing campaigns in coordination with respective PM’s to increase the awareness of our superiority of our products over competitors and maintain our positioning message.

Product Manager - Audiology, Speech & HA AMICO Group في AMICO
  • المملكة العربية السعودية - جدة
  • يناير 2008 إلى ديسمبر 2013
Product Manager - Audiology, Speech & HA AMICO, GCC في AMICO
  • المملكة العربية السعودية - جدة
  • يناير 2008 إلى ديسمبر 2010
Product Manager - Audiology, Speech, Neurology & PSG Products / KSA ENT Sales Manager - Western R في AMICO
  • المملكة العربية السعودية - جدة
  • يناير 2005 إلى ديسمبر 2007
Product Manager - Audiology, Speech, Neurology & PSG Products - KSA في AMICO
  • المملكة العربية السعودية - جدة
  • يناير 2003 إلى ديسمبر 2004
Sales Executive – Western Region, KSA في AMICO
  • المملكة العربية السعودية - جدة
  • يوليو 1998 إلى ديسمبر 2002

 Sales and marketing of the medical equipment, including the full product range of Ophthalmology, ENT, Audiology and Speech Therapy equipment, in the western region including the remote area.

 Product specialist for the computerised product line:
o Grason Stadler Inc. (GSI). MN, USA
Hearing Screening & Diagnostic Systems
o Bio-Logic Systems Corp. IL, USA
EEG, Polysomnography, Hearing Diagnostic systems
o Kay Pentax Corp. NJ, USA
Speech Therapy, Stroboscopy & Swallowing Systems
o Micromedical Technologies. IL, USA
Vestibular and Balance Systems
o NeuroCom Inc. OR, USA
Posthurography and Balance Systems
o Acoustic Systems. TX, USA
Sound Proof room and cabins

Business Development Department Executive في Nsre Al Jazira Contracting Co.
  • المملكة العربية السعودية - جدة
  • فبراير 1997 إلى يونيو 1998

 To prepare projects supply chain from breakdown and estimation of bill of quantities to the arrangement of associated inquiries such as labour powers and the required equipment/Supplies.
 To manage the operation of the maintenance & service contract of SAUDI ARAMCO for a long term contract to maintain their electrical facilities in the western area.

الخلفية التعليمية

بكالوريوس, Electronics Engineering
  • في Faculty of Mechanical & Electrical Engineering
  • سبتمبر 1996

Also: Masters of Business Administration (MBA), “Still Undergraduate” “Edinburgh Business School” Heriot-Watt University – UK Passed the following subjects: • Marketing • Accounting • Organizational Behaviour • Negotiation

Specialties & Skills

Management
Group Training
Marketing
Action Planning
MS Office
Communications with suppliers

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
مبتدئ

العضويات

Syrian Council of Engineers
  • Senior Member
  • October 1996
Saudi Council of Engineers
  • Member
  • January 2012