Malek Fata, Senior Sales Executive

Malek Fata

Senior Sales Executive

International Company for Advanced Systems

Location
Lebanon - Beirut
Experience
15 years, 4 Months

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Work Experience

Total years of experience :15 years, 4 Months

Senior Sales Executive at International Company for Advanced Systems
  • Lebanon
  • My current job since January 2018

Manage the security and cable division by promoting the right products and their selling
procedures
• Bring old and new leads into buying the division product line
• Handle the sales management of the division and cooperate with our divisions for increasing
sales
• Find and approve new brands to get partnerships and exclusivities when needed
• Ensure the sales for security and cables meet the desired targets
• Come up with project deals including packages when possible
• Meet customers and leads and insure an adequate sale agreement
• Present a technical and presales negotiation skills to get deals
• Determine market trends and on hand project`s to act and propose ICAS solutions
• Develop and implement effective sales plans for Belden cables and low current solutions
• Make direct sales calls, joint calls with contractors on a regular basis to achieve defined quotas
• Follow-up on all leads and quotations
• Deliver presentations and hands-on demonstrations of ICAS products, applications, and
technology for the purpose of product sales
• Where applicable, work with Strategic Accounts, Inside Sales and Marketing Team to implement
account strategies to achieve sales objectives
• Become proficient on cable and wire solutions for all vertical markets, to the point of being
considered a consultant by the market
• Be aware of competition and market trends as related to territory and industry
• Coordinate trade shows and conferences
List of brands worked with: Belden, Pelco, Milestone, Samsung, Hikvision, Suprema, Simplex,
Fireclass TYCO, 2N, QNET, Axis, Salto, HID, Whiterose, Automatic systems, etc.
+961 70 974 137

Product Manager at RESCO– Lebanon & Qatar
  • January 2017 to January 2018

Manage the entire low current products line from building a brand portfolio with the right
products to sales to executing projects.
• Handle daily operation day-to-day line management, performance management, training and
development
• Maintain product management staff by advising senior management on recruiting, selecting,
orienting, and training employees.
• Constantly coach, guide, motivate and monitor the team in executing and communicating
effectively the company’s business strategy
• When new potential clients are identified, establish first contact and take relevant steps to
acquaint them with RESCO’s products; establish a personal network.
• Perform and arrange successful product demonstrations and presentations for architects,
developers, clients, contractors and consultants.
• Represent the company by visiting customers to solicit feedback on company products and
services
• Determine market trends and key players in the low current industry.
• Assess market competition by comparing brand specs and pricing.
• Determine product pricing and margins by utilizing market research data and competition.
• Monitor RESCO’s performance by regular visits and following up with consultants.
• Provide information for management by preparing short-term and long-term product sales
forecasts and special reports and analyses.
• Research, introduce and market new brands/products by developing time-integrated sales plans.
• Develop product sales strategies of existing and/or new business.
• Negotiate quotations, taking into consideration clients' remarks and feedback and reviews the
offers
• Maintain professional and technical knowledge by attending several product workshops.
• Ensure high customer satisfaction in solutions delivery and pre/post sales support
List of brands worked with: Westpenn, Draka, Ramcro, Simplex, Kantech, Nedap,
Urmet, Videx, HID, etc.

Design Engineering Supervisor at Sacotel Panasonic– Lebanon & Middle Eas
  • January 2015 to January 2017

Pro-actively scope the low current proposals and share design with Senior Design Engineer
from preliminary to design development phase
• Supervise the preparation and compilation of the sales offers to ensure timely preparation
and delivery of big and complex projects or the ones that require customized or specific
integration.
• Qualify the company`s products with the main consultants, contractor and engineering
firms according to predetermined plan.
• Conduct a general review of the tender documents or lead forms and allocate resources
inorder for the sales to respond to the bids in Lebanon and Middle East
• Review and prepare shop drawing, as built Autocad drawings and provide supervision on
design engineer when needed.
• Review priced BOQ done by sales and provide consultations to improve winning of tenders
• Support the sales team and design engineer by securing the “technical close “in response to
bid documents and RFPs in Lebanon and Middle East
• Work closely with the sales team to ensure that the technical proposals include solutions
that accurately address customers’ needs and provide technical presales support as needed
• Review project design and understand if site survey is necessary for sales and technical
• Provide technical training and support to managers, sales and technicians
• Provide commercial training and support to the managers, sales and dealers
• Evaluate and manage staff under efficiency and work loads
• Project management for complex projects
List of brands worked with: Panasonic, Urmet, FDI, Aprimatic, Yokis automation, etc

Applications Engineer at Sacotel Panasonic– Lebanon
  • January 2013 to January 2015

Provide Support to sales forces where product are highly technical.
• Meet customers to understand requirements and come out with solution proposals.
• Support sales team on proposal based on data and specification received
• Support sales in the tending and bidding process while bids BOQ, specs and prepare
quotations in coordination with commercial director.
• Conduct professional demonstrations and presentations to customers.
• Develop a deep understanding of all security products and develop a deep understanding
of system integrations.
• Provide technical training for technical and sales teams to keep staff updated about new
solutions and products to be done on regular basis in total coordination with the
management.
• Visit consultants & contractors, update them about our products and build good
relationship. Submit reports on accomplishments and jobs completed or under study on
regular basis. Assist indoor and outdoor sales teams.
• Check security products stock on regular basis and inform management about
discrepancies, i.e. out of stock; slow moving stock; obsolete stock etc..
• Study the specs of new equipment before ordering and once received it should be tried in
the lab and a report given about its quality satisfaction.
• Make demonstrations of products to staff, sales & technical.
List of brands worked with: Panasonic, Urmet, FDI, Aprimatic, Yokis automation, etc

Technical Support Engineer
  • January 2009 to January 2011

Provided assistance in the design, implementation and supervision of the surveillance
system installed in downtown Beirut Solidere and Sooks project.
• Multiple exposure in working with communication mediums supporting various types of
cameras, radars, RF microwave transceivers and other ancillary hardware.
• Knowledgeable in force protection equipment such as analog and IP cameras, video
encoders, servers, switches, central management systems, video management
systems(GENETEC), and license plate recognition.
• Dealing with problems and creating solutions for customers.
• Designed, installed and provided supervision of Intercom Videophones systems
• Designed, installed and provided supervision of Intrusion systems
• Devised a solid training outline and conducted onsite training for fellow coworkers before
starting work.
List of brands worked with: Panasonic, Genetec, GE, Bosch, Comnet, Siqura, Hochiki, etc

Specialties & Skills

Creativity
Security
System Solutions
Pre sales
CONFERENCES
MARKETING
AUTOMATION
CUSTOMER RELATIONS
PRESENTATION SKILLS
SUPERVISORY SKILLS
ARTICULATE
AUTOCAD
CABLING