PACS/ RIS product line manager Local & Regional Markets
Optimiza
مجموع سنوات الخبرة :36 years, 11 أشهر
PACS/ RIS Product Line Manager local & Regional MEA markets: Optimiza Jordan, 2/ 2014- 3/ 2016
Led local and regional business development activities based on MERGE HEALTH CARE (an IBM company), SUITE OF PACS solutions these solutions are essential conduit of large data employed in IBM-Watson healthcare project of cognitive computing, such suite of PACS solution includes RADIOLOGY PACS/ CARDIOLOGY PACS/ OPTHALMOLOGY PACS . In addition to Optimiza RIS solution. Solutions were tailored to Middle East markets
Served as internal and external champion for PACS imaging. Worked with regional sales channels and key customers., solved cross functional complex issues. Communicated and worked with all areas of company’s healthcare technical team consisting of developers, designers, project managers, implementers and QA engineers..
KEY RESPONSIBILITIES:
CISCO Jordanian Healthcare initiative: with CISCO-Optimiza partnership in implement PACS in radiology and ER departments of Bashir, Mafraq and Queen Rania Hospitals in Jordan (first PACS multi-site in Jordan), based on MERGE PACS Optimiza RIS. Managed and followed up on all RIS/PACS implementation projects. Monitored project progress against targeted KPIs such as: (Customer’s Change Management adoption, adherence to work quality, delivery, timely execution., In addition to:
• Led testing of Radiology Information System to meet CISCO acceptance criteria for MOH project: Load testing utilized J-meter to simulate up to 1, 000 concurrent users as well as measuring the response time of system per such load.
• Led integration (HL-7 interface, DICOM federated Queries) between MERGE PACS and VISTA (a US Veterans Hospital Information System, currently employed nationally in Jordan by HAKIM initiative)
• Managed Technically and administratively RIS/PACS team: designed customized PACS solutions for healthcare institutes, developed, updated and maintained RIS/PACS roadmap based on market requirements and product positioning.
• Sales and Marketing Plan Development, Managed Partner Channels, analyzed potential partner relationships in line with Optimiza and MERGE product line, sales cycle follow up. Fed pipeline with opportunities. Instituted short term and long term regional and local strategies. Provided Optimiza leadership with regular reporting: weekly, monthly, quarterly plans, annual budgets, Led deal strategy development and reviews. Held regular project progress meetings with stakeholders in projection with project milestones’ time line.
• Conducted market research to specify market requirements for current and future products. Reported on: major local and regional market trends and updates to Optimiza leadership and MERGE.
• Business Development activities:- Directed sales & marketing activities(Upstream & Downstream), set and implement go-to-market strategy, product positioning, key benefits, and target customer Followed up on new business opportunities, prepared presentations, communicated new product developments to prospective clients, oversaw marketing literature, management feedback & reports. leveraged MERGE PACS/ Optimiza RIS solutions during presentations and technical meeting.
As distributors for GE Ultrasound market leadership had to be maintained, continuous market promotion and sales gauging was carried out maximizing opportunity capture.
In addition other cardiovascular devices for coronary stents, peripheral vascular surgery products were assessed and promoted for local markets.
Managed sales operation of major Healthcare names such as Medtronic Neuro- surgery, Zimmer orthopedic, surgical saw, Conmed- Linvatec Carbomedics Heart valves, Muzuho OSI surgical Tables, Sonosite Ultrasound and Ziehm C-arms.
Also supervised on a daily basis nurse crew serving all spine, neuro, brain and orthopedic surgeons.
Conducted market surveys, put together business plans and assigned targets to various principals we represent in Jordan
Directed and Managed key Iraqi national Healthcare projects such as hospital rehabilitation projects, turn key for new hospital construction and equipping projects.
Set strategic business relations with leading world class Health care companies of all specialties in medical systems, disposables relating to Cardiovascular, surgical, imaging, lab diagnostics and other various medical specialties.
Set strategic performance parameters for corporate staff, in Jordan and Iraq branches.
Assessed and qualified incoming prospective projects.
Key Contributions:
Established corporate visibility to our company in the market through qualifying our company among finalist in Mega multinational bidding contracts. Our proposals ranked among the highest in technical and commercial merit evaluation criterion.
Generated net profit in excess of 2.5 Million US Dollars in procurement project within the first 10 month of employment.
Awarded many bids in Healthcare totaling 7.7 Million US Dollar within first year. Total awards for 2010- 2011 exceeded 7.7 Million US Dollars. Established company website multilingual content and corporate branding in collaboration with our professional company staff.
Established key strategic business partnership and alliances with leading Global Healthcare Corporations.
Managed all public and private procurement activities for public and private Iraqi markets
Directed and managed complex sales operations and business solutions, and provided technical and tactical input to the CEO to support his strategic decisions towards sustaining Kodak’s market leadership for conventional and digital technologies of Health Care product portfolio (including films, imagers, computed radiography systems, PACS and digital radiography systems).
Key Contributions:
Provided technical advice to customers on the clinical and performance capabilities of Kodak products
Strategically led the project management of complex solutions, including PACS, in coordination with other healthcare contractors
Forged strategic partnerships with new principals to enrich the local market’s offering of healthcare product portfolio
Communicated directly with Kodak MEA and Salbashian’s CEO to set strategies, forecast sales, and propose countermeasures to meet changing market demands and dynamics
Recruited specifically to launch the Jordanian medical branch of a multi-regional company (Emitac - Jordan). Established the medical business from inception, offering first-class health care services to the local market.
Key Contributions:
Evaluated a wide range of medical equipment for the local and regional markets, including: Digital Radiography Ultrasound imaging, PACS, Health care furniture, and heart surgery
Provided continuous business monitoring, identified and exploited emerging trends, located and developed profitable niche markets, and developed and executed plans that resulted in lead generation, strong customer relationships, and profitable sales
Provided technical and strategic advice and guidance to the general manager on business trends in healthcare
Recruited specifically to help turnaround a beleaguered regional division. Successfully sold surgical and operating room equipment to healthcare facilities in the local market.
Key Contributions:
Revived the general surgical division, which has been inactive for sometime
Developed strong customer rapport with luminary doctors, finding their particular needs and matching their needs with specific products
Researched market competition and their prices to stay ahead of the key players in the marketplace
Oversaw all business development activities related to creating demand, expanding distribution channels, managing and developing sales strategies and selective distribution.
Key Contributions:
Conducted strategic marketing assessment of Surgical Disposables and Laparoscopic Instrument markets, covering the African, Asian, and Southern European continents
Identified key countries and medical market share volume. Assessed corresponding competition status and available opportunities with strategies to win major businesses and accounts
Conducted product specification review and proposed product development and performance enhancement. Participated in weekly roundtable management meetings to assess operational issues
Prepared business plans and directed business operations; selected products; targeted marketing segments of opportunity; identified goals and established sales management objectives, measurements and controls; and recruited, trained and motivated new sales representatives.
Key Contributions:
Achieved excellent sales records in ultrasound imaging systems during the first year of my employment with MTC, sustaining an average increase in annual growth revenues of 6% to 10%
Awarded the 1999 General Electric Award for Best Contribution to the Ultrasound Market; the 1999 Award for Best Up Time Service, and the 2000 Award for General Electric Medical Distributor of the year
Independent Consultant and Project Manager
Led decision-making processes; developed business models; and managed a broad range of complex business improvement projects
Key Contributions:
Conducted strategic assessments of a wide range of complex IT and banking solutions that include internet banking, phone banking, electronic commerce, and smart cards retailing
Led the technical management of an Internet Service Provider, which included computer and networking; resource management; multi-host system management; network capacity; and system growth planning
Conducted the Y2K Assessment Study for a major regional group of companies with large complex digital control and networked computer systems
Proposed and designed innovative and advanced Information Technology solutions that allowed STS to become a major player in the industry.
Key Contributions:
Sold the first ATM Network installation in Jordan to the Prime Ministry
Conducted specialized training on enterprise and small workgroup computing; internet and intranet; solutions utilizing SUN-Microsystems 64-bit Ultra SPARC servers; and Unix administration tools, including Firewalls and Sunscreen
Proposed advanced network and client/server solutions for large user accounts including corporations, banks, and government bodies. Led WAN/LAN installations including routers; Hubs; Asynchronous Transfer Mode (ATM); switches; and Access Routers for internet service providers from Bay Networks, Xylogics, and Lucent Technology
Led the engineering and marketing management of the Computer and Controls Division. Implemented policies and operating procedures to ensure functional effectiveness of business and reduce the design cycle by months. advised the CEO on cost reduction strategies, forecasting, and business plan formulation.
Key Contributions:
Recruited, trained, motivated, and supervised engineers and technicians and handled the quality control program, setting quality and reliability measures in the design phases
Conducted technical studies to explore possibilities of producing locally designed and manufactured electronic products and establishing a complete manufacturing production facility for electronic instruments
Led competitive market analysis to stay ahead of the key players in the marketplace, assessing local and regional markets for the company’s product line
Resolved technical problems during the integration-instrumentation; evaluated engineering software and hardware development tools for the digital firmware laboratory; and developed engineering instruments prototypes into final production requirements.
Key Contributions:
Designed embedded control instrumentation (Intel’s 8051 micro-controller) to support the Range Measurement (Telemetry) System in acquiring real-time data collected in engineering field experiments
Led the implementation of the Remote Input/Output Test Set Version 2.0 from the conceptual stage of the design to the final production stage
GENERAL ELECTRIC (Medical Group), Rancho Cordova, Sacramento, CA - USA
Test Engineer
January 1986 - June 1988
Tested prototypes of complex digital signal processing designs based on TI (TMS 320x) employed in medical imaging systems that utilize Doppler processing in Ultrasound Cardiac and Vascular Color Flow Imaging System
documented test procedures and design modifications. utilized logic analyzers, spectrum analyzers, and emulators to solve hardware and software problems
designed and built test fixtures (VME bus standard). Coached and guided assembly and drafting staff to implement engineering modifications
Completed all advanced coursework in Advanced microprocessor digital design due to career move away from campus few courses remained uncompleted may be someday I shall