Marketing Manager
Al Mulla Group
Total des années d'expérience :11 years, 3 Mois
Marketing Manager - Mitsubishi & Acura
Acting Marketing Manager - Cadillac, General Motors.
Leading the marketing department of Cadillac sales & aftersales in Alghanim automotive company - Kuwait.
Plan and supervise marketing operations to achieve the targeted objectives.
Establish and implement brand strategies & activities to maintain the presence of Cadillac within the local premium market.
Work closely with multiple managements to develop marketing plans after analyzing current business situation.
Manage the development, creation and implementation of all offline & online initiatives and platforms.
Plan and execute special events such as new vehicle launch, outdoor display, event sponsorship, special activations, TV shooting and other functions.
Budget setting and control, including measurement and return on investment.
Constantly work on improving the customer journey to exceed their expectations.
Handled Honda sales and aftersales businesses (vehicles, motorcycles, power products & marine engines) and Lotus new vehicles sales in Alghanim automotive company - Kuwait.
Evaluate marketing performance to recommend improvements.
Analyze online statistics while identifying opportunities to optimize performance.
Present analytical findings to upper management and operations team to measure initiatives, provide business insights and improve results.
Actively collaborate with the creative and media agencies to ensure the optimum budget spend over the right social network, online and offline media channels.
Overlook the social media content and digital strategy.
Monitor competition latest marketing activities to propose required action plans accordingly.
Supervise of the implementation of approved strategy and analysis of achieved campaign results.
Cooperate with event specialists and coordination of various events and conferences.
Handled Lexus Sales & aftersales in Al-Sayer Holding company - Kuwait.
Coordinate and finalize advertising, promotion activities and events related to Lexus new and certified vehicles sales.
Coordinate with creative and media buying agencies to set up creative artwork and media plans.
Allocate budget for online & offline advertising, telemarketing, radio and out of home advertising marketing plans on a monthly basis.
Monitor media plans and all running activities to ensure the agreed platforms are well executed.
Brief PR & events’ suppliers to set up a proper PR materials and events structure.
Communicate with malls, hotels and other venues for prime locations reservation to meet advertising and promotional campaign objectives.
Manage gift s and giveaways pricing process with external suppliers to meet the campaign requirements and budget.
Provide required showroom POSM and merchandising (ATL & BTL).
Managed a portfolio of clients from multiple industries.
Arrange and attend meetings with clients to discuss and identify their advertising requirements.
Perform an intermediate role between the client and advertising agency, to ensure efficient communication flow among stakeholders.
Work closely with the account manager to brief creative and research teams.
Present creative work to clients for approval or modification.
Set complete media plan based on client’s requirements and needs.
Negotiate with the media entities to secure competitive rates.
Handle budgets and manage campaign expenditures.
Monitored media campaigns to assert proper execution according to media bookings.
Coordinated with media suppliers to create bookings with obvious instructions on material usage.
Managed and followed-up on bookings being received and properly done.
Monitored all media invoices timely issuance.
Bachelor`s degree in banking and finance