Maliha Rao

Works to improve the Councils's relationships and management with both partner, teams and designers as well as within the organization.

ChildLife Foundation is an NGO which aims at providing essential free quality medical care to children at imminent risk of life.

Scope of work:

1. Plan, Develop & Implement Communication Strategy with reference with organisational Brand positioning
2. Communication Material
3. Media Management and Development
4. Development of communication channels with all stakeholders
5. Event Management
6. Social Media Management
7. Promotional Material Design and Implementation
8. Public Relations

Key Role: Management of Following Departments and Tasks:
- Creative Management (Creative Development & Strategies of Website design, Promotional Campaigns: Online and Offline, Design campaigns, Content Management)
- Brand & Business Development (creative co leads, Project development, brand relationship with partners and vendors, etc)
- Product Development Management
- Social Media Management( Managing Facebook accounts for the company as well as it's clients)

Websites I was Overseeing for Tohfay Pakistan:

- Tohfay.com
- Shopdaily.pk
- Dealsdaily.pk
- Mamooinpakistan.com
- Tuesday.pk
- Doodhpatti.com
- Target Gurus

Overseeing all creative work from concept to implementation

• Developed project schedules to manage active creative projects.
• Supervised and managed creative projects and individual jobs through their lifespan, from inception to delivery, while maintaining mutually-agreed deadlines and quality assurance.
• Graphic Design
• Production Design
• Event Design
• Demonstrated ability to manage multiple projects simultaneously, set priorities, utilizes resources, identify and address problems, and meet deadlines.

Taught the following subjects:

- Digital Photography
- Avant Garde Film making
- Advance Media Concepts
- Documentary Film making
- Short films

• Responsible for the overall look of a Production project.
• Supervised the art department and set builders to turn imagination into reality.
• Worked closely with the director and producer to determine what they're hoping for with regard to the look of a film or television show.
• Developed Production Docket and build conceptual plans based on the project brief and upon receiving approval, hire the crew necessary to make it a reality.
• Fashion Photography for various designers and brands.
• Portrait Photography for known Newpapers features and Magazines
• Wrote Features and celebrity interviews for Good Time Magazine

Manager Production at Lintas Films (Lowe & Rauf)

• Managing production schedule and budget based on the necessary logistics, timings and estimated costs.
• Production design and management.
• Cost Negotiation, troubleshoot and problem solving issues that arise during the project.
• Completing and ensuring that all contracts, paperwork, and hiring of the best possible staff/vendors is completed within timeframes that will allow production / project to begin as scheduled.
• Schedule and prepare materials for meetings.
• Resolve issues and negotiate solutions between account services, creative services, and/or production staff.
• Developing contingency plans or delegating others to fill in where ever necessary when people fail to appear for work or are not able to complete their assigned task.
• Examine scripts and project concepts.

Style 360 TV (ETNL Network)

• Devised and produced original, innovative and entertaining programme ideas/treatments which were feasible, in genre, and met programming objectives.
• Produced creative, imaginative and exciting programmes that inform, educate and entertain.
• Interpreted visually/orally, ideas/stories in an imaginative, creative and practical way, demonstrating an understanding of the artistic potential of the television medium and effectively conveying the intention of the programme.
• Training of internees and overseeing there projects.
• Concept development and script writing.
• Led and motivated production teams and crews.

• Assistant Direction
• Styling and propping
• Concept Development
• Formulate design concepts and presentation approaches
• Keeps the design standards of the artistic team at the highest possible level.
• Manages all aspects of projects to meet all required deadlines and technical requirements.