Assistant PR Manager
Orient Planet
Total years of experience :8 years, 7 Months
Throughout my career I have developed proficient communication skills, analytical researching and networking abilities that allow me to execute my remit in a competent manner. Currently, my role involves:
• Coordinating all public relations activities with my team.
• Developing key strategic plans for clients. My current portfolio of clients include a mix of lifestyle, corporate and energy sector clients.
o Eltizam Group, Bentley Systems, Emami, Mai Dubai, Baker Hughes
• Creating innovative PR strategies and implementing them for clients.
• Developing a media relations that involves seeking high-level placements in print, broadcast and online media.
• Proofreading content for press releases, articles and interviews developed by the team.
• Overseeing creative content to ensure it adheres to company policy and style.
• Managing company budgeting costs for campaigns to create efficient content and product marketing.
• Actively building and maintaining relations with client and key media influencers.
• Preparing strategy and plans for new business pitches.
Managed campaign execution and daily administration tasks on accounts
Overall event execution for clients like India Bridal Fashion Week, Garnier and OMEGA watches
o Media management, celebrity management and onsite media coordination for fashion
shows held in different cities by India Bridal fashion Week 2015
o Media management for the launch of OMEGA Constellation Pluma by Cindy Crawford in
India
o Planning and coordinating various new product launches for Garnier
Identified opportunities for PR activities; developed drafts of client documents
Significantly assisted in research and ideation when developing new business
Managed media relations and client events in Tier II cities
Learning programme which involved job rotation and beginner’s understanding into the nuances of PR
and communications
Monitored media and drafted media monitoring reports
Created and maintained media lists, first drafts of client documents
Proactively developed relationships with journalists/ influencers
Prefect Relations Mumbai
Developed content for their new digital initiative ‘BOX TV’. The project involved
uploading and writing content for all the TV series that belonged to Fox Networks Group.