Marketing & Communications Specialist
JCDecaux
Total des années d'expérience :9 years, 1 Mois
• Formulated and implemented marketing strategies in line with the company’s goals and objectives
• Ensured smooth implementation of marketing communication plans like PR, social media communication
• Tracked competitor activity and identified new business opportunities; bringing in 11% additional revenue
• Conducted market research to understand consumer behaviour, market trends and translated the data into actionable insights
• Developed qualitative marketing solutions and campaign proposals for more than 20 global grands by collaborating with cross functional teams identifying opportunities and communication objectives
• Analyzed competitor and consumer behavior for various sectors and brands in Luxury, Spirits, Travel Retail, Automotive; and presented insights to give in-depth information about the market environment
• Coached the sales team; in the effective use of marketing resources, category insights for promoting the products
product analysis and provided recommendations on the basis of various product categories and sales territories
•Responsible for inventory management, pricing support calculation, business development and vendor management
Key Result Areas:
•Worked towards the planning and execution of new product/brand launches with cross functional teams
•Analyzed Stock Availability as per Sales Forecast, Market demand and Market Trends of different product categories to recommend solutions and in turn increase business volumes
•Designed marketing plans, art works and consumer promotions for developing and increasing category share as per consumer research and market analysis
•Planned & presented budgets for advertising, events & promotional (BTL) activities like seminars, trade shows
Highlights:
•Organized and Respresented Greenlam in the Annual IIA Show, 2016 (National trade show event for Indian Institute of Architects)
•Achieved performance targets assigned by Zonal Head and increased Y-o-Y revenue by 32%
•Sole candidate selected amongst 40 Management Trainees across India, to host a delegation of 18 Architects on a client engagment trip to Hong Kong
Highlights:
•Studied and analyzed the Pan- India lubricant sales for B2C indirect channel, Jan’13 - Mar’14.
•Identified the gaps faced for each OEM (Tata, Maruti, Hyundai) for each region of B2C indirect business across India
•Performed OEM Wise Slab Analysis of the Workshop Loyalty Program and understood how the slab movements affects the indirect FWS business
and implementation of product development and Go-To Market plans as per the business requirements
•Conducted client requirement analysis and created an action plan to deliver the same