Manar basuni mohamed basuni

• Lead operational and marketing execution for a portfolio of 30 brands, translating business objectives into action plans, campaign
calendars, content schedules, and accountable team workflows.
• Helped selected brands achieve approximately 100% improvement in key digital performance indicators through stronger planning,
content execution, campaign management, and continuous optimization.
• Supervise cross-functional delivery across social media content, copywriting, video production, creative direction, Shopify websites, and
paid advertising while maintaining quality and deadlines.
• Build and manage Shopify websites and coordinate integrated brand presence across Instagram, Facebook, TikTok, LinkedIn, YouTube,
and other relevant channels.
• Plan and execute paid media activity with cumulative budgets exceeding EGP 1 million across major digital platforms, coordinating
objectives, creative assets, launches, monitoring, and optimization.
• Apply advanced AI-enabled workflows to research, strategy, copywriting, design ideation, image and video production, reporting, and
process automation, reducing turnaround time and avoidable production costs.

• Conducted market research and competitor analysis to identify growth opportunities and support client recommendations.
• Reviewed pricing, visual identity, positioning, and promotional activity, then presented practical improvements aligned with client
goals.