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Manar Mansour, Marketing And Communication Manager

Manar Mansour

Marketing And Communication Manager·Souk El Balad, The Alia Concept, Greens & Colors, LittleGrounds, Nasser Building Materials

Lebanon

Master's degree, Mass Communication

Work experience

Total years of experience: 10 years, 4 months

Marketing And Communication Manager

December 2020 - Present

Souk El Balad, The Alia Concept, Greens & Colors, LittleGrounds, Nasser Building Materials

Beirut, Lebanon

December 2020 - Present

• Spearheaded innovative marketing strategies that significantly boosted brand visibility and audience engagement.
• Developed a centralized repository of marketing documentation and promotional assets, optimizing workflow efficiency.
• Crafted and executed eye-catching graphic designs and visual content for a variety of successful marketing campaigns.
• Revitalized brand identity, leading to enhanced customer recognition and increased loyalty.
• Cultivated a robust social media presence by generating original, engaging content that resonated with target demographics.
• Leveraged analytics to measure campaign effectiveness, driving continuous improvement in marketing initiatives.

Company industry:
Civil Engineering
Job role:
Marketing and PR

Brand Manager and Social Media Expert

July 2017 - July 2020

Sabine Mazloum Pearl Specialist

Beirut, Lebanon

July 2017 - July 2020

• Conducted in-depth analysis of marketing trends and competitor activities to uncover storytelling opportunities, driving brand differentiation in fashion and jewelry.
• Spearheaded the coordination of successful collection launches, exhibitions, and photo shoots, significantly boosting brand visibility and audience engagement metrics.
• Created persuasive promotional materials and implemented innovative marketing strategies, resulting in enhanced brand presence and customer loyalty.
• Partnered with cross-functional teams to analyze customer segmentation, developing targeted product features and communication strategies that resonate with diverse audiences.
• Leveraged social media platforms to amplify brand messaging, increasing online engagement and fostering community growth.

Company industry:
Jewelry & Gold
Job role:
Management

Digital Editor and Media Monitoring Analyst

December 2015 - May 2016

Alef International

Beirut, Lebanon

December 2015 - May 2016

• Crafted compelling and targeted content for diverse digital channels, boosting brand visibility and audience interaction.
• Partnered with clients to align digital assets with branding strategies, ensuring cohesive messaging across platforms.
• Implemented advanced SEO techniques to enhance content discoverability, resulting in significant traffic growth.
• Analyzed performance metrics using analytics tools, driving strategic improvements to maximize content impact.
• Developed and executed social media strategies that increased follower engagement and brand loyalty.
• Created visually appealing multimedia content that resonated with target audiences, enhancing overall communication efforts.

Company industry:
Media Production
Job role:
Marketing and PR

Software Developer

January 2010 - May 2010

S.E.T.S.

Beirut, Lebanon

January 2010 - May 2010

• Developed compelling marketing content across digital platforms, enhancing brand visibility and engagement.
• Partnered with cross-functional teams to execute marketing campaigns, consistently meeting deadlines and project goals.
• Leveraged exceptional organizational skills to juggle multiple marketing initiatives, streamlining processes for improved productivity.
• Ensured high-quality documentation and resources, creating user-friendly guides that enhance customer experience.
• Cultivated relationships with diverse audiences through strategic communication, driving community engagement and brand loyalty.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Software Developer

January 2009 - October 2009

Turnkey Systems S.A.R.L.

Beirut, Lebanon

January 2009 - October 2009

• Developed innovative software solutions that significantly improved user engagement and streamlined operational processes.
• Created detailed statistical reports that drove data-informed decisions, enhancing service delivery and client satisfaction.
• Organized and maintained comprehensive project documentation, facilitating seamless collaboration and communication within teams.
• Utilized technical expertise to distill complex information into accessible content, a crucial skill for effective marketing and digital storytelling.
• Cultivated a strong understanding of audience needs, enabling the creation of targeted marketing strategies and compelling social media content.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Education

Beirut Arab University

January 2017

January 2017

Master's degree, Mass Communication

Lebanon

Beirut Arab University

June 2015

June 2015

Bachelor's degree, Mass Communication

Lebanon

Gamal Abd Nasser Award for Academic Distinction

Modern University for Business and Sciences

June 2008

June 2008

Bachelor's degree, Computer Science

Lebanon

Skills

HTML CSS
Expert
HTML CSS
Expert
HTML/XML
Expert
HTML/XML
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
MARKETING
Expert
MARKETING
Expert
ADOBE
Intermediate
ADOBE
Intermediate
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DESIGN
Intermediate
DESIGN
Intermediate
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
ANALYSIS
Expert
ANALYSIS
Expert
Oracle
Expert
Oracle
Expert
Web Applications
Expert
Web Applications
Expert
Integration
Expert
Integration
Expert
WCF
Expert
WCF
Expert
Web Design
Expert
Web Design
Expert

Languages

Arabic
Expert
English
Expert
French
Expert

Memberships

Association for Rural Development & National Aid (ARDNA)

Marketing Manager

May 2021

Training and Certifications

Certifications
TV and Radio Anchor
International Center for Media and Research
Young SDG Innovator
UN Global Network Lebanon
Business Communication
AMIDEAST
Gamal Abd Nasser Award for Academic Distinction
Beirut Arab University
Jun 2015

Training
Communication Skills
Tanya Hamdan
Beyond Borders FMCG Export
Sam Abou Jaoude
System Development
Internet Traders International ITI
Electronic News Gathering
Al Hayat Newspaper
Look Consultancy by Lama Lawand
Beirut Arab University - Media Centre
TV Presenter Training
International News Center
Investigative Journalism
Maharat Foundation
Communication & Creating Connection
NDU & BAU

Hobbies

  • Cooking
  • Hiking