Data Analyst
Latentview analytics
مجموع سنوات الخبرة :3 years, 9 أشهر
As a Analyst, I successfully led comprehensive data projects, specializing in the development and
deployment of advanced queries and models.
Key Achievements:
Implemented Impact attribution models that estimated a incremental value generated by
loyalty program initiatives for a Fortune 20 firm.
Developed quantitative analysis, custom visual reports/dashboard, and models to support
loyalty marketing decision making in the areas of Retention, Lifetime Value and Engagement.
Analyzed marketing metrics and identified a 25% cause-effect relationship between loyalty
marketing actions and the behavioral outcomes of users.
Performed impactful data analysis, delivering strategic insights to stakeholders, and closely
collaborated to align analyses with business requirements, ensuring agile and effective
responses to their needs.
Implemented model monitoring strategies and deployed Power BI dashboards to track
business KPIs and model performance.