Country Manager
Y K Almoayyed Integrated Enterprise - Oman
Total years of experience :21 years, 3 Months
YK Almoayyed Integrated Enterprise - Muscat - Oman as Country Manager- Business Operations Head
Div: Consumer Appliances & Electronics (HHA/SHA/KHA)
Brands: DAEWOO, INDESIT, ZAMIL, GLEM-GAS, FRATELLI, WESTPOINT, SENCOR, OKI, Karcher, KTC.
Retail Channels: Lulu, Carefour, Extra, Emax, The Sultan Centre, Nesto, Sharaf DG, Mars and Power retailers
Key Result Areas:
Spearheading the entire management of Business and P&L operations; strategising and developing programmes in matters of administration, business development and implementation of robust sales operational process.
Impacting organisation profitability through effective strategic and tactical management decisions and new business development through budgeting, forecasting, P&L & sales performance, people management & compliance.
Streamlining process operations and invigorating business; resolving contractual and commercial disputes; cementing effective and healthy relationships with key business contacts.
Engaging in recruitment and mentoring of new staff; formulating policies and measures for maintenance of basic hygiene realted to safety, legality and quality of service.
Strategizing long-term planning for global business expansion, identifying & prioritizing tasks in-line with organizational objectives.
Accomplishments:
Increased distribution in general trade by adding new accounts in the region.
Successfully penetrated new Brands and SKUs in all key Hyper Mkts, Power retailers & GT.
Received Letter of Appreciation from Excom for higest record breaking sales and generating profit since inception 2009.
Received appreciation from Excom for achieving record breaking highest revenue target for Oman in June 2015 .
Nurtured and led )business development teams in sourcing, managing and implementing new business opportunities
Surpassed year-on-year sales quota by 23%, closed at an OMR 482ML overall net sales from 2014 - Dec - 2015
Achieved market penetration and global product expansion through strategic business planning which resulted in a 29% increase in revenue and profitability
Developed the strategy and roadmap for organizations International expansion; conceptualized and developed new business strategies which led to an increase in business worth OMR 26ML
Mar’10 - Sep’11
Parle Products Pvt. Ltd. Area Sales Manager (Div.: Biscuits & Confectionary) - MUMBAI
Key Result Areas:
Headed the largest territory in Maharashtra (Central Mumbai) with an annual turnover of approx INR 48cr
Accelearted innovation products like 20-20, Sugar free Top Cracker and Snacks
Key Business Channels : MT/GT/TT/FMT
Key Result Areas: 240crs (MUMBAI)
Formulated business plan targets, reviewing target against performance achievement, profitability, cash and carry as per business plan analysis and forecasting
Executed and implemented distribution policy without any deviations; engaged in market share improvement & total growth; foused on the products and brands across all the branches for achievement of growth targets as per business plan, thereby improving the total market share
Engaged in sales distribution plan through direct dealer/AWD network expansion / correction plan and effective channel management strategies; tracked sales brand-wise and product-wise sales; focused on various channel for greater brand focus
Strategised channel management and reduced dealer dependency for crisis situations & better channel productivity for specific brands.
Undertook performance tracking and analysis through effective review mechanism covering following functional areas / authorities:
ASM/ASE - Business Plan against Achievement, Daily Tracking, Weekly Review by way of presentations covering sales, collections, AR, Stock, Ageing, Logistics Response time, Sales contribution by Next Outlets and Digiworld Outlets in relation with business plan target, ASE Productivity, Sales Team Journey cycle plan and achievements, Sales Return, Cheque Return Status, Billing Points trend
Detailed presentation from branch commercial controller, branch logistics controller, Regional Marketing Executive, Regional Service Executive
Counseled weak ASM/ASEs and groomed potentially high performers/leaders
Accomplishments:
Achieved highest advance collection for AC's in Mumbai Mkt 11.20cr
Received appreciation from Mr. Aniroodh Dhoot for coordination & organizing CEAMA event for Mumbai Dealer Network
Restructured operations and introduced important measures to bring in profitability which included establishment of new local offices, strategic partner alliances for business processes and team re-organization which resulted in 66% spokes drive.
Mined strategic partnership with (GT/FMT) organization which boosted the product revenues by more than 11% over 02 years.
Established rigorous sales processes and best practices of account management; created a brand presence for the revolutionary product suite 23% + 12% (WM/AC)that gained a huge traction with leading companies
Oct’11 - Apr’12
HCL Info System Ltd - Regional Sales Manager (WEST INDIA) -DIGI LIFE
Brands : Nokia, Apple, Kodak, SanDisk, Emtec, LexiGaming, Nintendo, Hitachi(LED) &OEM brands.
Key Result Areas:
Contributed a business value of 120 crores p.a. (estimated)
Engaged in distribution of business partners which are in the portfolio of HCL Info system
Biscuits & Confectionary) - MUMBAI
Key Result Areas:
•Headed the largest territory in Maharashtra (Central Mumbai) with an annual turnover of approx INR 48cr
•Accelearted innovation products like 20-20, Sugar free Top Cracker and Snacks
Key Result Areas & Accomplishments:
•Converted HUL’s retail Sangam Direct into Pepsi monopoly brands of products
•Increased the market share from 44% to 58% in Central Mumbai which was recorded as the highest market share in Mumbai
•Achieved the highest growth rate of 68.3% in AUAFINA water in Central Mumbai
•Reduced the loss of BREAKAGES from Rs.0.4LACS to Rs.0.2lacs annually by bringing cost efficiency in logistics and distribution.
•Successfully launched the new products like Diet Pepsi, Nimbooz, Twister, Sorbet (Energy Drink), Slice Mangola, Pepsi 2.5ltr, Mirinda, Batbeery, Apple, Pepsi Caffechino, Pepsi Blue, Pepsi Gold etc
PepsiCo India Holdings Pvt. Ltd., Mumbai as Sr. Customer Executive- Central Mumbai
Key Result Areas & Accomplishments:
Converted HUL’s retail Sangam Direct into Pepsi monopoly brands of products
Increased the market share from 44% to 58% in Central Mumbai which was recorded as the highest market share in Mumbai
Achieved the highest growth rate of 68.3% in AUAFINA water in Central Mumbai
Reduced the loss of BREAKAGES from Rs.0.4LACS to Rs.0.2lacs annually by bringing cost efficiency in logistics and distribution.
Successfully launched the new products like Diet Pepsi, Nimbooz, Twister, Sorbet (Energy Drink), Slice Mangola, Pepsi 2.5ltr, Mirinda, Batbeery, Apple, Pepsi Caffechino, Pepsi Blue, Pepsi Gold etc.
Awards & appreciations achieved:
Certificate of Appreciation from EVP, for gaining share in Chembur 2003
Two Star Awards in 2004 for successfully restructuring Shivaji Nagar (second highly populated slum after Dharavi) by appointing four spokes in small radius, (4 spokes with average 100o/s each); introduced specialized service to discount/no discount route
Chairman’s Award in 2005 for best performance at national level
Best CE Award for scoring highest points in visi purity in 2009
Appreciation from MUM for Best CE in keeping TU in Blue 2009
Won 6 Hero Honda Motorbike for the team at National level (Brand Miranda) 2009