مانجو Seth

• Responsible for developing, implementing and managing the brand strategy for the corporate brand portfolio which includes B2B and B2C brands such as PixelParc (Apple Premium Reseller Retail Store), Be Phone (own range of android smartphones), WIKO Smartphones, The Smartphone Store (Retail Store for leading smartphone brands like Samsung, Blackberry, Nokia) and Mobotop at a local & regional level
• Brief the brand agencies to develop brand guidelines, logo, naming conventions and brand book for new brand launches
• Identify new creative ways and opportunities to leverage the brands’ existing as well as new target partners (e.g. customers, partner brands, professional and social influencers, etc.) to augment consumer reach, drive brand and product awareness, and reinforce brand positioning
• Working closely with the different B2B teams such as EMS mobility solutions, EMS cloud computing, Apple Education & Enterprise Solutions; enabling them to meet their commercial objectives by providing them with relevant marketing materials, tools & presentations
• Co-ordinate with the business teams for Be & WIKO Smartphone, PixelParc & Smartphone Store to define & implement marketing programs for sales promotions, roadshows, events, sponsorships & PR
• Work with regional offices & vendors to implement marketing plans ensuring brand consistency is maintained across all markets
• Plan, manage & administer brand specific budgets for local and regional marketing activities
• Manage & brief external vendors including creative agencies, media houses & print/production suppliers
• Developing & managing digital marketing campaigns using a range of techniques including SEM, Email Marketing, Mobile Advertising, development of Apps, e-Newsletter SEO & Social Media Marketing
• Drive digital integration into offline campaigns and marketing initiatives
• Overseeing the development & management of all B2B & B2C websites including regular updates, improving usability design, experience & content
• Supervising the reporting for all online advertising channels and campaigns based on KPIs such as conversion rates, CTR and CPA, CPC etc

• Responsible for devising, implementing and managing the digital campaigns predominately focusing on SEO, SEM, Display, social media, website management, microsites, mobile advertising and email marketing for specific brands across key markets
• Provide weekly & monthly web activity/tracking/lead status reports
• Manage all online metric measurements for direct marketing efforts (online advertising, paid search and SEO, and email)
• Lead development of Key Performance Indicators (KPIs), metrics, and reports that lead to actionable marketing insights relating to consumer behavior, site performance, new feature development and campaign performance.
• Assist with ad hoc queries and provide analytical support
Key Clients:
• HSBC Bank
• Lenovo ThinkPads

• Lead the brand strategy and develop strategic and tactical TTL marketing initiatives to increase sales revenue and build brand loyalty within the Middle East & North Africa (MENA) region
• Manage key stakeholder relationships to improve profitability & service levels
• Develop creative & media briefs, competitor analysis, campaign planning & scheduling in collaboration with the agencies
• Function as the key interface to represent regional marketing requirements with global brand team
• Independently managing and monitoring all Brand Image campaigns for MENA region
• Implementation of global campaigns and adaptations of campaigns as per regional requirements
• Collaborate with product teams to develop annual marketing strategy & plans to achieve revenue & profitability targets for Samsung’s Home Appliances, Mobile, IT & Audio Visual product range within the GCC markets
• Manage and monitor Brand Activations, Promotions and Exhibitions such as GITEX, BIG 5, DSF
• Organizing & managing events such as Press Conferences, Product Launches, Dealer Training seminars, Annual Product Release meetings
• Functioning as the brand custodian for Samsung’s Home Appliances, Mobile, IT & Audio Visual divisions; Implement the review and updating of brand guidelines
• Initiate, brief & manage BAS & DAS research projects, customer retention and segmentation initiatives for the MENA region
• Supervise & Coordinate unified Brand Shop projects
• Preparing annual budgets and forecasts for the Home Appliances, Mobile, IT & Audio Visual divisions for the GCC markets in close collaboration with the regional teams

Key Clients:
• SAMSUNG GULF ELECTRONICS (Audio Visual, IT, Home Appliances, Mobiles)
• SAMSUNG MENA (Consumer Research & Key BI Projects)

• Liaising with clients to understand their communications requirement & driving campaigns from concept and brief through to execution and results analysis
• Manage Account profitability by identifying growth areas & assist in reviews
• Work with Business Development Director on new business pitches
• Managing vendor relationships & recruiting new business partners for marketing/sales/branding campaigns
• Conceptualize, plan & deploy Brand/Tactical Offline and Online Marketing campaigns
• Developing the media & creative briefs for internal communications
Key Clients:
• Sony Ericsson Mobiles
• Estee Lauder & Aramis
• Tag Heuer

• Key clients relationship management to improve profitability & service levels
• Develop through-the-line campaigns from concept and brief through to execution and results analysis
• Gaining a clearer understanding of customer preferences through targeted market research and site visits to reinforce brand awareness
• Manage and monitor special programs and events such as GITEX, ATM, BIG 5, DSF & DSS
• Preparing annual budgets and forecasts
• Media planning & buying
Key Clients:
• ABN Amro Bank
• Dubai Shopping Festival/ Summer Surprises (Dxb Economic Dept)

• Functioning as the agency-client catalyst
• Initiate and device sales promotion ideas for achieving specified objectives including planning and defining the mechanism of the promotional activity, conceptualizing, designing and scripting marketing material such as radio spots, print campaign, point of sale material & internet advertising to support the promotional effort (key sales promotion initiatives - DSF, DSS, FIFA World CUP, Dubai Desert Classic etc)
• Liaising with external agencies in developing advertising and promotional material
• Organizing & managing client events such as Press Conferences, Product Launches, Dealer Training seminars

• Own the creative strategy and execution of campaign themes and messages
• Actively involved in coordinating projects for both secondary / desk research and primary research (quant and qual)
• Identify and monitor competitors and research market conditions for changes in the clients’ industry; determine brand perception for assigned client portfolio
• Recruiting new business partners for marketing/sales/branding campaigns
• Facilitating partner communications; i.e. campaign updates, terms and agreements and handling partner relations
• Managing Brand Image campaigns such as institutional image building through customized campaigns and strategically crafting the corporate identity in line with the briefing and requirement