Social Media Analyst
Kyndryl
Total years of experience :11 years, 10 Months
Continuously monitoring the latest social media trends, algorithms and best practices to optimize
ABM strategies, leading to exceptional campaign performance & heightened engagement
• Creating advanced Social Listening Dashboards, extracting valuable insights and effectively
communicating them to Field Marketers and Managing Partners
• Performed quantitative & qualitative research on social media market trends and presented the
best solutions for user engagement through PPC campaigns; created strategies using social media
analytics to drive quality traffic to the website
• Crafting tailored social listening research reports for specific accounts, utilizing cutting-edge tools
like Talkwalker and Meltwater
• Utilized Instagram Insights and engagement metrics to optimize posting schedule and content
type, resulting in a 20% boost in post interactions and a 10% uptick in profile visits
• Building 'brand one pager' reports on selective brands that include information from social
listening, page performance, Google Trends, and research on influencer activity
• Tracking analytics of social media influence on campaigns for specific market & key campaigns
across markets; tracking key competitors, influencers & detractors on local level
Achievements:
• Collaborated with the marketing team to design visually appealing infographics that effectively
communicated complex data to stakeholders, resulting in a 25% increase in social media
engagement and a 20% growth in brand awareness
• Developed and executed a content strategy that increased website engagement metrics by 25%
and contributed to a 20% growth in lead generation
• Attained mastery in utilizing LinkedIn and LinkedIn Sales Navigator, harnessing their powerful
features to generate actionable insights and optimize campaign effectiveness
• Spearheaded the optimization of email marketing workflows and segmentation strategies,
leading to a 30% increase in conversion rates and a 20% decrease in customer acquisition costs
within the GCC region
• Led the Business Acumen Training Series, elevating the expertise of the Global Program Office
team members and deepening their comprehension of key services
• Utilized advanced social listening tools to track & analyze conversations and sentiment
surrounding target accounts
• Collaborated with the ABM team to align social media strategies with broader account-based
marketing initiatives, resulting in increased engagement & influence on target accounts
• Implemented a comprehensive cybersecurity framework, including penetration testing and
vulnerability assessments, resulting in a 75% decrease in security incidents and ensuring
compliance with industry standards
• Shared valuable insights of each existing high value accounts, by using social tools such as
Meltwater Analytics, Social Monitor (Brand-watch) & LinkedIn Sales Navigator
• Managed social listening and insights for Integrated Accounts for IBM by finding white space
opportunities to assist the account teams and help them build relationships with key executives
• Developed LinkedIn profile auditing, recommended improvement areas and helped create better
visibility for key executives of key accounts, including MDs & CTOs
• Lead a team of 7 as part of skills development work-stream and curated training calendar for
Accounts Based Marketing team
Consistently integrated and enhanced marketing tools and procedures to facilitate seamless endto-end campaign execution
• Fostered an extensive comprehension of campaign processes, facilitating strategic planning,
meticulous tracking, and comprehensive analysis of marketing activities
• Diligently monitored and evaluated marketing activities, offering invaluable insights to enhance
campaign performance and rectify any shortcomings
• Managed the marketing pipeline of a program, devised and implemented numerous demand
generation campaigns across various channels, both online & offline
• Optimized the effectiveness of digital and social media activities to align with program objectives,
seamlessly integrating them with offline events and diverse channels
• Partnered with global marketing managers to strategize & execute demand generation
campaigns, ensuring their alignment with pipeline and revenue objectives
• Effectively tracked and leveraged performance data to assess the impact of marketing activities,
fostering continuous improvement and attaining business objectives
• Spearheaded campaigns by establishing objectives, formulating comprehensive plans, collaborating
with stakeholders, coordinating internal sales training & conducting campaign data analysis
• Harnessed the power of web search to identify & evaluate promising business opportunities and
key contacts, building an extensive database for testing services
• Conducted comprehensive market research to evaluate the feasibility of services across diverse
markets, industries, and technological domains
• Steered lead generation of software solutions and services that caters to manufacturing segment
• Generated qualified leads and closely collaborated with Sales Team to establish strong pipeline
which have a high potential of conversion
Delivered comprehensive CRM support to the Sales & Inside Sales Teams, ensuring seamless CRM
administration
• Managed the Maintenance of Management Information System (MIS) reports for the Inside Sales
team, providing regular updates to the management team
• Supervised leads generated from campaigns and inside sales, facilitated smooth hand-off to the
respective Sales teams, and diligently monitor lead progress
• Developed expertise in lead generation & qualification from US, Canada Markets based on BANT
through the creation and updating and tracking of databases in Manufacturing, Transportation,
Retail and Healthcare industries
• Identified the right prospects/leads through e-mail campaign, cold calling & scheduled
conference calls with the India, Middle East and Asia Pacific market