Sales & Customer Relations Manager
Bausch & Lomb
Total des années d'expérience :16 years, 10 Mois
Meet monthly sales targets - secondary/tertiary
Activate key accounts and channel opportunities in assigned Area / territory
Establish effective and cost efficient sales and service procedures for the accounts
Execute prescribed merchandising standards, promotions for key accounts at the local franchise level
Coordinate with senior management to develop monthly action plans for achieving targets
Drive volumes by creating additional vending points, introducing products and packs, managing promotions to drive consumption, in premise signage presence and brand pack display at prominent locations
Ensuring that all display material developed and executed at the local level are aligned with the regional policy on the same and duly approved
Identify opportunities for, plan and execute trade, consumer and event promotions
Liaise with Corporate Marketing and Regional Operations to execute regional events and promotions
Channel marketing, sales activation at key accounts
Planning & monitoring
Relationship management
Events, promotions, merchandising
Tracking and reporting competitive activities and Sales turnover
Attainments:
•Developed new revenue channel for Bausch and Lomb by aggressive branding, marketing and after sales services
•Over achievement of target throughout tenure.
•National Product Star of Bio True at B+L in 2013.
Advising customer about best funds and policies according to risk and return expected.
PUBLICATIONS & PAPERS PRESENTED
•Completed a finance project regarding various companies Dividend policies, Capital structure.
•Completed a project on 4 P’s of marketing for TVS APACHE.
•Completed a 2 months project on the detailed study of “TATA INDIGO” as a product category.
•Completed a 2 months project on the repositioning of " National Electric Cooker" and develop
a marketing plan for its re-launch.
•Research done on advertisement campaigns for SBI HOME loans.
•Completed a project on consumer behavior for Indianization of brands for Coke and Lays.
Role : Handling the store operations and increasing sales of the stores.
To increase the sales for credit cards by penetration in big companies
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