Cluster Marketing and Communication Manager (In charge of E-Commerce)
Rotana Hotels
Total des années d'expérience :12 years, 11 Mois
- Promote the brand name through formulated advertising and public relations campaign and plan and reinforce the corporate identity
- Support the implementation of ongoing, focused media and community relations programs, that are strategically planned to support and enhance the area marketing efforts
- Develop and execute promotional and brand building exercises in conjunction with the marketing department
- Coordinate strategic local / regional / international public relation campaigns to achieve marketing goals
- Create new business tie-ups and partners
- Liaise and coordinate with the advertising agencies and media companies
- Overlook all press releases and maintain a constant supply of articles for the media partners
- Assist in producing collateral from concept to final product in line with the Rotana corporate guidelines to build brand recall
- Developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer metrics.
- Evaluating the performance of the website and give suggestions for how to promote and improve the presence of the hotel on the web, with the aim to increase the number of bookings and overall production while keeping the website up to date
- Creating and executing online campaigns across all online channels including and not limited to social media and third-party websites.
- Monitor, implement and execute the active presence of the property on all social media tools and set-up and manage campaigns (paid / non- paid) and competitions to maximize the online exposure of the property.
- Develop the e-newsletters and any other online advertising mediums pertaining to the property.
- Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels.
- Load and update content (photography & descriptions) for the property on all online.
- Monitor and assess the property’s reviews on online portals, ensure that official feedback from the hotel is in place whenever necessary and manage the ORM system and reports.
- Create the quarterly E-Commerce Action Plan outlining the activities planned to increase online production and awareness.
- Evaluating the online presence and rate position of immediate competitors.
- Monitoring and implementing the full-year online marketing and advertising plan.
- Create & maintain website content and ensure all content is up to date and ensure all pages, products & prices on the site are correct, updated, and in line with trading at all times
- Assist in management of PPC and SEO campaigns implementation & monitoring
- Manage social media and create content
- Manage the hotel identity through online listing portals
- Identify new trends in digital marketing