مرام احمد حمود مكرمي

Led brand growth and overall retail performance across the region by driving store KPIs and implementing
targeted action plans to close performance gaps. Ensured operational excellence, cost control, and full
compliance with brand standards while coordinating closely with internal departments as the key link
between stores and back office.
C
ollaborated with the Marketing team to align campaigns and sales
initiatives, planned and executed local activations to maximize revenue, and recruited, trained, and
developed Store Management teams. Fostered a high-performance culture, strengthened stakeholder
relationships, and maintained strong operational partnerships to support sustainable growth.

Successfully revamped the Beauty Learning Ladder programs, incorporating the latest industry innovations,
leading to improved engagement and knowledge retention.
Delivered high-impact training solutions across multiple formats (face-to-face, virtual, blended), increasing
learning accessibility and effectiveness.
Coached retail teams to surpass performance benchmarks and KPIs, contributing to notable sales and
service improvements.
Partnered with global brands and communities to co-create tailored training content, enhancing brand
alignment and learner engagement.
Earned a QCF certification in vocational learning assessment, reinforcing training quality and assessment
reliability.
Continuously evaluated and improved training effectiveness using feedback and performance data.
Introduced innovative training tools and approaches, enhancing learner interactivity and knowledge
transfer.
Provided strategic support to Explorers and Chalhoub University, strengthening internal capabilities and
collaboration.
Played a key role in cross-functional projects and community initiatives, boosting team synergy and
innovation.

Led engaging in-store, classroom, and digital training sessions, significantly enhancing team product
knowledge and confidence.
Facilitated skills development programs that resulted in consistent improvements in sales techniques and
conversion rates.
Provided continuous coaching and support, helping teams exceed monthly sales targets and meet critical KPIs.
Pioneered innovative training methods and integrated digital tools, creating a more dynamic and impactful
learning experience.
Collaborated closely with regional managers to align training strategies with business objectives,
strengthening organizational outcomes

Consistently surpassed monthly sales targets, contributing directly to the store’s top-performer status.
Elevated customer satisfaction by delivering expert product demonstrations and tailored
recommendations.
Maintained impeccable store presentation and hygiene, reinforcing brand image and customer trust.
Optimized product displays to enhance visual appeal and drive sales, aligning with corporate
merchandising standards.
Actively collaborated with team members to achieve shared goals, fostering a high-performing sales
environment.