Marketing and Event Management
BME Global LTD
مجموع سنوات الخبرة :1 years, 10 أشهر
• Identified and secured essential media/promotional partnerships within the UK and overseas for various local and international events.
• Communicated with exhibitors to generate content and create profiles for the Saudi Downstream Forum
• Generated copy for websites, email campaigns and press releases
• Developed the marketing plan for the ‘moving2emirates’ event
• Collaborated with the main magazines in the UK to create adverts for the upcoming events
• Assisted with designs for onsite banners and signage
- Responsible for helping develop implement and measure strategic integrated marketing campaigns across all elements of marketing communication ( B2B and B2C) promotions, public relations, media and digital execution
- Manage media communication
- Provide input to brand plans ( Holistic Communication Briefs, Business Reviews, Communication Reviews, Marketing Plans)
- Implement IM & targeted communication programs
- Develop media strategies and plans
- Envision, lead, and implement corporate/brand cause related programs
- Build relationships with key stakeholders ( media, influencers, journalists)
- Help analyze and share results
- Help resolve issues facilitate fast management of issues/crisis
• Analysed market trends, brand performance, and competitive activities of the local dairy brands in the market which led to improvement in the distribution and sales activities
• Assisted in setting the brand objectives & achieved the target market share for the dairy brand by executing affective communication activities such as sampling activities and online campaigns
• Led product development activities, and re-launching of brands by working on the repackaging for the company
• Introduced a new low fat cheese product line and launched it in the main cities of KSA, the line grew 3 market share points in 2 months
• Overachieved the target for the dairy brand for 2015 by 4 %
Forum Nexus Study Abroad Program: Marketing Communication Intern, Egypt, May 2013-June 2013
- Scheduled individual appointments with the applicants to follow up with their traveling process
- Publicized the program throughout AUC's campus by creating brochures and building booths
- Ensured the transfer of credit hours for all traveling applicants
- Contacted applicants in Europe and Africa to aid them with the process
Leo Burnett: Creative Department Intern, Saudi Arabia, December 2012 - January 2013
- Attended creative staff meetings and wrote up meeting minutes
- Assisted creative director with creative re-pitch for top clients
- Collaborated with creative director and other team members
- Resolve team tasks
- Participated in brainstorming sessions for innovative on-ground campaigns
Bachelor of Arts, The American University in Cairo (AUC), Expected Graduation: June 2014 Major: Integrated Marketing Communication Minor: Business Administration GPA: 3.6/4.0 High Honor Student Study Abroad: Forum Nexus Program, Eastern Europe, Summer 2012
American Diploma, American International School of Jeddah (AISJ), Saudi Arabia, June 2010