MARKETING MANAGER
HILTI
Total years of experience :19 years, 8 Months
• Senior member in the company’s executive committee contributing to the formulation and implementation of the marketing strategy for all Business Units to exceed QAR 150M of revenues
• Directing 4 Product Managers, Pricing Manager and Channel Manager on developing products & services portfolio to cater to customers’ requirements and prioritize segments based on attractiveness and competitiveness
• Providing leadership to 5 field engineers on developing product specification and trade roadmaps to promote LT growth
• Developing and launching new Natural Gas engine oil flagship to defend current leadership position on the global market and provide an opportunity to grow profit to $20M
• Developing a go-to-market and positioning strategy for new White oils portfolio, by leading market research, identifying key target segments and channel strategy to deliver $ 34M of profit
• Leading the pricing and launch of new Hydraulics product lines with high margin impact to exceed the $12M profit plan
• Upgrading the pricing strategy and complete marketing material for the portfolio from brochures, PR, advertising program and lead generation resulting in 25% revenue growth
• Generated $6.5M in annual savings by converting 125 single station contracts to multi station agreement requiring approximately 100 contract termination exit strategies to be developed and implemented
• Delivered resource planning strategies to and supervised 180 retail outlet operations and associated franchisors
• Coached and mentored 6 Territory Managers on merchandising and campaign execution, associate negotiations, initiative implementation and profitability management
• Recognised as a top performer, surpassing sales goals by 48%
• Generated $6M in incremental revenue and $30M in incremental volume to Petro-Canada’s retail segment by designing and delivering customised B2B incentive solutions programs for top 500 Canadian companies (Ford, Volkswagen, Nissan, General Electric, Bombardier)
• Negotiated and managed long term contract with, senior executives from General Motors valued at $15M in revenue
• Managed and deployed $13M of capital to locate and build 39 independent gas stations, resulting in an additional $75M in gas sales volume;
• Assessed, forecasted and delivered business development plans for entire Eastern region and allocated $10M in development capital to increase and maintain a 22% market share, to attain a 12% ROCE and 15% IRR
• Led the Petro-Canada national divest program in closing retail locations; improved results by 30% over prior year
• Managed a team of 13 retail associates in executing business plans, accounting for $20M in store revenue and $95M in fuel revenue annually
• Surpassed all financial and operational targets by implementing appropriate incentive programs, coaching and rewarding/disciplining based on results, maximized profitability by analyzing product and service offerings
• Conducted analysis and monitoring of vendor programs, with the goal to reduce $20M in spending
• Led internal client teams to source vendors; co-ordinated and implemented merchandising and marketing policies
Dean's List
Graduated with distinction