Marcel Schaap, Creative / Social Media Manager

Marcel Schaap

Creative / Social Media Manager

Kalium Group of Companies

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Baccalauréat, -
Expérience
35 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :35 years, 7 Mois

Creative / Social Media Manager à Kalium Group of Companies
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis juin 2012

- Responding to RFPs from brands and subsidiaries.
- Understanding of how ideas fit into broader brand and communication strategies.
- Execution of creative projects/concepts in a timely fashion.
- Give direction and noted to creative teams.
- Manage Social Media marketing campaigns and activities.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Constantly analyze pricing structures with suppliers

Business Development / Creative Manager à Site Global
  • Émirats Arabes Unis - Dubaï
  • février 2007 à mai 2012

- Responsible for the creative design and execution.
- Online media development and sales planning.
- Coordinate functionality and design, monitoring and optimization of campaigns, optimizing search results.
- Initiate innovative Out-Of-Home advertising and Digital Signage solutions.
- Identifying and evaluating business opportunities, initiating ideas based on market analysis and insight.
- Developing network of contacts to develop concepts into concrete business opportunities / business plans.
- Spot market opportunities and define potential new business models.
- Provide expertise on and experience in selection of market and target assessment tools (financial as well as strategic)

Production Manager à Speedset
  • Pays-Bas
  • avril 2006 à novembre 2006

- Day-to-day supervision of the prepress process
- Coordinate workflow trough production
- Management to staff: objective setting, appraisals, performance review and supporting development
- Organising support service to meet production demands
- Maintaining and optimising product quality (TQM)

Webdesigner / Webmaster à Pharos Reizen van ANWB
  • Pays-Bas
  • septembre 2005 à mars 2006

- Responsible for the day-to-day maintenance and operation of the website and assure all web pages comply with appropriate policies, guidelines and standards.
- Coordinate web functionality and design.
- Monitoring web activities, generating reports for Management and Sales.
- Incorporating new technologies into web site, and enhancing of existing technologies.

Interaction Designer à Shomal
  • Pays-Bas
  • avril 2003 à août 2005

- Defining the user model and user interface for new and existing on-line and off-line media products and features.
- Developing high level and/or detailed storyboards, mockups and prototypes to effectively communicate interaction and design ideas.
- Gauging the usability of new and existing products, and making constructive suggestions for change.

Interactive Designer à NEROC
  • Pays-Bas
  • juin 1996 à décembre 2002

- Meet with clients to determ what is required.
- Investigate, analyse and recommend appropriate equipment and software to achieve the clients' objectives.
- Producing flow diagrams and storyboards to outline the product concept.
- Prepare and implement code to produce the multimedia product.
- Create digital graphics, animations, sound, video, photographs and images for incorporating into multimedia product.
- Prepare design concepts.
- Manage the development and implementation of multimedia products.

Desktop Publisher à NEROC
  • Pays-Bas
  • février 1992 à juin 1996

- Prepare sketches and discuss design concepts with clients or sales team.
- Design and arrange layouts to meet clients' requirements by studying drawings, photographs, texts and artwork to be reproduced.
- Amend layout, select fonts and integrate text with graphics (such as logos, graphs and charts) to create a balanced and readable document.
- Merge photographs with computer images, scan and adjust colours for the publication.

Prepress Technician à TRIO
  • Pays-Bas
  • mars 1988 à novembre 1991

- Film/image assembly and masking of complex multi-colored forms for large sized offset printing projects.
- Operation of offset plate processor, producing plates for large, highly complex printing projects.
- Createing of various types of proofs (dylux, full color composite proofs, etc.) for highly complex printing projects.

Éducation

Baccalauréat, -
  • à Fontys Hogeschool (higher professional education)
  • mars 1996
Etudes secondaires ou équivalent, -
  • à Advanced Graphic Techniques - Grafisch Lyceum
  • avril 1991
Etudes secondaires ou équivalent, -
  • à Graphic Principals - De Lange Vaart
  • avril 1988

Specialties & Skills

Multimedia
Interactive
Graphic Design
PrePress
3D Studio Max
Javascript
Adobe Dreamweaver
Microsoft Office
Quark Xpress
Adobe Indesign
Adobe Photoshop
Adobe Illustrator
Adobe Acrobat Professional
Adobe Director
Adobe Flash
Print Ready (Heidelberg PDF workflow)
Actionscript

Langues

Anglais
Moyen
Néerlandais
Expert
Persan
Débutant
Allemand
Moyen

Formation et Diplômes

Adobe Photoshop (Formation)
Institut de formation:
NEROC Training & Development - Netherlands
Date de la formation:
July 1995
Hypertext Markup Language (HTML) (Formation)
Institut de formation:
NEROC Training & Development - Netherlands
Date de la formation:
February 1997
Heidelberg - Prinect PrintReady (Formation)
Institut de formation:
Tetterode- Netherlands
Date de la formation:
March 2006
Barco Creator CMYK + GPS (Formation)
Institut de formation:
BARCO Graphics - Belgium
Date de la formation:
July 1995
Adobe Illustrator (Formation)
Institut de formation:
NEROC Training & Development - Netherlands
Date de la formation:
December 1995
Quark Xpress (Formation)
Institut de formation:
NEROC Training & Development - Netherlands
Date de la formation:
February 1995